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Social Media Analysis: Oakes Athletic Department

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Introduction Social media is quickly becoming America’s primary source of media. For an athletic department to reach every consumer, they must utilize social media for both logistical reasons, and as a mean of promoting their brand/programs. I analyzed every social media account that promoted Oakes’ Athletic Department. The primary information source of athletic department information was found on the school’s Twitter and Facebook account, which have the greatest number of followers. Additionally, there were six program Facebook accounts, and one program Twitter account that was analyzed in the creation of the report. Data/Analysis Accounts/Following Analyzing the data collected, the support on social media of our school and athletic programs …show more content…

None of the pages use the Oakes Public School logo as the profile picture. Rather, the profile pictures consist of pictures of our brick school, clipart saying Oakes, team pictures, and a picture of a volleyball. The school has also promoted the hashtag #WeAreOakes, however, only a handful of district posts carried the hashtag. I found limited branding among the posts. Oakes states their three values as building genuine relationships, respect, and a growth mindset. No athletic posts were found emphasizing those three values. The athletic programs also partake in community service projects, none of which were publicized on social media. Owner The social media accounts are managed by a wide array of individuals. The district sites are managed by Maureen Wentworth, the high school secretary. Individual program sites are managed by students, the district secretary, coaches, and the Teammaker’s president. Consistency does not exist between the pages, and each page seems to have a singular goal, as opposed to promoting the entire program. The Volleyball Facebook page promotes the athletes, and is also used to send direct messages to the athletes, whereas the Wrestling page is used to communicate results to the community, and the other pages simply post scheduling information. Recommendations …show more content…

The program accounts would all have to be tied to the athletic departments account, and have the same set of goals. The athletic department accounts would be the main source of information, and would share/retweet posts of other programs. The athletic departments would need to generate the same amount of followers as the district pages. To do so, the pages would need frequent and consistent posts. Types of Posts The majority of athletic department posts are related to scheduling and logistics, with volleyball as the exception. Identifying the purpose of each social media account, and creating a consistent template will allow us to better convey our messages. I recommend creating a manual, detailing the expectations for Facebook, Twitter, and Instagram posts. We would like to have the following goals: • Facebook will have everything we do. Facebook has the greatest number of users, and our current accounts have the most followers compared to Twitter. Posts should include: • Scheduling updates will be strictly informative, and will not have a graphic. • Pictures from events, utilize albums on the

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