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Sports Issues In Goal, Twitter, And Fox Sports

704 Words3 Pages

Sports content captivates everyone: from younger generations to the older. Social media, as it can be expected, significantly contributes to the formation of people’s perception of sports. Why don’t we talk about what sports issues and which publishers hold the most power in their hands and how they manage to reach the most people. First of all, let’s look at the stats numbers of the most popular publishers this year and then discuss each of the top 3 separately: As we can see, publishers such as Goal, ESPN, and Fox Sports kick everyone else’s asses in the rating of the most engaging publishers on Twitter and Facebook. Goal proves that sports stars can bring a lot of luck Goal, a sports publisher, have more than 530 reports in more than 50 …show more content…

90% of people believe that video can really call the audience to action and have an enormous impact on the customer’s decision. ESPN, American global sports channel, goes after the Goal based on the total number of engagements. ESPN gets the most Facebook shares (around 1.84 million according to the table at the beginning of the article), Facebook comments (around 3.09 million), and Twitter shares (almost 4 million!). What is the truth behind people’s encompassing obsession with the ESPN’s posts? Videos! According to the Newswhip, 8 out of 10 the most engaging ESPN’s posts were videos. If you look at the list of the top video publishers, you can see that the ESPN nails almost every single time: Fox Sports know its business… by combining social justice with sports Fox News, the third most popular sports publisher on Facebook and Twitter, doesn’t beat the Goal and the ESPN up but is quite ahead of the majority of other publishers. As we discussed earlier in other articles, stories are really important for good marketing. Fox Sports did a great job incorporating recently happened social events into sports

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