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Success College Australia Essay

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Internal Briefing Report

Introduction
Success College Australia is established in 2010, it is a Registered Training Organisation (RTO) that provides training to students in business and management industry. Their main purpose is to provide high quality training services to satisfy their students’ needs. Their training is already nationally recognised and accredited to meet vocational and educational standards.
The courses are designed by highly qualified staff with an extensive industry and training experience to achieve teaching and learning excellence, flexibility and personal satisfaction. They built s good relationship with industry and other stakeholders to ensure our courses are appropriate to the demands of our clients and consistently …show more content…

They use College’s web site and Facebook as their marketing platform They also develop the market share by targeting identified growth markets with planned, market appropriate campaign employing a variety of promotional strategies and advertising mediums and keep improving their website.

Lin Shi MACI19193 BSBMKG439

Integrated Marketing Communication and How It Can Help Success College
Australia To Grow Its Business
Integrated marketing communication is about to ensures that all forms of communications and messages are carefully linked together. So that they can work together in harmony. Because all of these communications tools work better if they work together. How it can help Success College
Australia is when they combined all form of communication and messages it is easier for customers (student) to access all information about Success College Australia. The student can find out everything about them much easier with a good integrated marketing communication.
So, with a good integrated marketing communication that means it is easier for everyone to gain information about Success College Australia and that is how integrated marketing communications can help the success of …show more content…

Nowadays we have to realize that everybody cannot separated by technologies so we need to do the advertising through a new platform like social media. We can use Instagram, Facebook, twitter, or even YouTube etc. to

Lin Shi MACI19193 BSBMKG439

advertise our brand. Digital communication technology has spread all over the world. So, we can reach more audience than using traditional platform. But it doesn’t mean that traditional platform has no impact on our advertising. We still can use traditional marketing to reach our older target which they not so familiar with the technology so they still can know about this
Success College Australia’s

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