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Rhetorical Analysis Nike

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This inspirational video that Nike has produced is a great way to spark athlete’s emotional side to give them a reason to keep trying to compete with the best in their sport. Not only does it depict the professional side of sports, but it also includes the average athlete who is trying to improve their game. Using current technology along with social media it gives Nike the edge needed to reach out to advertise to the public. The areas that will be researched are, the created marketing skills necessary to stay relevant in the sports department, the introduction of social media and the impact it has on advertising, and the importance of using commercials has an inspirational tool for the company. As far as the purpose of the video is to light …show more content…

Also the global aspect that social media offers will replace the conventional way products are advertised. Social media is a great source for companies to use to get a large amount of advertisement to the public in the shortest amount of time. Most organizations have invested in social media departments to stay current on this growing technology. They have also decreased funds to other departments like print and television because of the cost of marketing. The ability for the public to share content instantly to others is the future of marketing. The traffic that the posts create can give the information necessary to target certain audience. Over 70% of customers have been attained by Facebook, and CEO’s use the data from social media to make crucial marketing decisions …show more content…

“Equality is about Nike raising its voice and using the power of sport to stand up for the value of equality and to inspire people to take action in their communities (fortune.com).” It’s all about making a product that will inspire men and women alike. Keeping the essence the same is the corner stone of any great company. Everyone should have the same chance to succeed and look across the field, court, or arena at their opponent and feel equal. The equipment is design for athletes to have every chance to continue to improve, it is how the athletes uses it will determine the

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American Apparel uses the design of its homepage to make a strong appeal to the emotions of its buyers. While the company sells to males, females, children, and animals, its website makes it clear that they are specifically targeting young women. The homepage exclusively shows pictures of young, attractive female models. These ads assert and illustrate the idea that if someone buys the American Apparel brand, they too can look like the models in the pictures. Obviously this isn’t a logical argument, but it is not meant to be.

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The application of social media is one of the technological factors that have led to the growth of the organization. The company has now turned to the use of the internet to conduct its marketing activities. The company also banks on mobile technology to reach more

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The multinational apparel corporation, Nike, in their commercials “Shades of Unlimited,” Oscar Isaac narrates a variety of athletes, known and unknown, are putting themselves through rigorous training and preforming amazing feats, Chance the Rapper raps over videos of NBA and WNBA players, A cover of Pursuit of Happiness, by artist “Lissie” plays over female athletes training, Bobby Cannavale giving an inspirational speech to current famous athletes infant selves, Mo Farah narrating over himself training, Allyson Felix’s brother narrates in the background, explaining what drives her and why he admires her, Serena Williams talking about her struggles both on her path to being one of the best, and the present. Nike’s purpose is to redefine their tag line, “Just Do It,” by showing a multitude of athletes preforming different stunts which seem impossible to do and the narrator freaking out over said stunts. Isaac first speaks with an inspirational tone, saying anyone has the ability to be an amazing athlete in their own right, then becoming excited when the athletes begin preforming more intense feats, in order to appeal to the audience that they’re experiencing the same state of awe.

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During the 1980s, space exploration was a popular topic to watch, listen to, and learn about in American life. NASA had already sent a lot of missions to space, all reaching new milestones and increasing interest in space exploration. The Challenger, however, had a different mission than the rest. It was going to carry the first teacher, Christa McAuliffe, into space where she would teach two lessons. There were six other men and women on board the Challenger.

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Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.

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It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

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Many share the misconception that racism is a problem of the past. To them, prejudice has entirely ceased to exist, and today, humanity bears witness to a nondiscriminatory world. The flippant citing of Martin Luther King’s “I Have a Dream,” perhaps even validates this new, egalitarian society emerging; however, such a society is merely an illusion. In fact, a minor offense as simple as citing “I Have a Dream” may not seem a big deal; however, many anthropologists contend that the telltale signs of institutionalized racism are present in these seemingly innocent actions. Furthermore, scholars Elizabeth Barnert and Terry Jones examine the state of institutionalized racism in their respective articles.

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Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

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The largest among Nikes objectives for the next ten years will be the women’s athletic market. Nike will feature new print and television advertising, taking a different look at women and sports and featuring everyday women. Technological: The Technological factors refer to the rate of new intentions and development, changes in information and mobile technology, changes in internet and e-commerce or even mobile commerce, and government spending on research.

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They want people to , when looking for sporting gears, see the brand of nike and instantly know that is quality and reliable products on the shelf. They used ethos ,pathos, and logos to boost their campaign in establish well known sporting product on worldwide platform. This is the way how nike has become so successful in its category. Nike is setting standards that other companies are following in sporting

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Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

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Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.

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1301 Words | 6 Pages

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

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CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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