Tim Hortons and its customers work well together. As the biggest (and most recognized) coffee and doughnut company in the nation, the restaurant chain has developed a distinct brand identity.
They are currently developing a social identity that supports and drives that brand on a worldwide level. Tim Hortons prefers a people-first social strategy that represents the company's values over targeting the entire country of Canada as their key audience and using that audience to engage and create relevant content. Let's look at a couple of the social media platforms the brand uses to engage with its audience.
They used the entire country as their target markets. The heart of Tim Hortons' campaign is
Canadian culture. Anyone may have a little taste
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It establishes a relationship between the brand and the customer and also creates a feeling of importance, ensuring that you always have topics of conversation with those who adore your brand. Simple but effective is the way they interact. Sometimes the most effective engagement decisions are the simplest ones. In order to create tracks for their stores or to toast their followers to cheer up a gloomy day, Tim Hortons has realized this and is using their audience on social media.
Their content is their audience. Understanding that the citizens of that nation have a significant role in your brand is one aspect of developing a brand identity that is adored by an entire nation.
In order to produce and deliver useful content, Tim Hortons focuses on the customers. Their charming video series about Canadians and the snowmen they built that winter for their 2020
Christmas marketing demonstrates this people-first philosophy and highlights a strong message of togetherness. Tim Hortons made no attempt to link their brand to the heartwarming video series they produced. Despite the ad having little to do with coffee, the well-known chain