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Rhetorical Analysis Of I Am Canadi The Rant

1864 Words8 Pages

Introduction Over the years beer advertisements have been more popular in Canada. Molson Canadian advertisements have various persuasive techniques that are targeted to promoting the nationalism of Canadian culture. This paper will provide a rhetorical analysis on the “I AM Canadian: The Rant” campaign contributed by Molson Canadian beer by identifying the persuasive rhetoric’s used in this advertisement. The “I AM Canadian: The Rant” emphasizes the national identity by connecting beer with Canadian symbols. Using DeVito’s communication model, this paper will interpret the components of the model in analyzing the persuasive aspects. Secondly, this paper will use Sonja Foss’s Theory of Visual Rhetoric to explore how this campaign has successfully qualified as a visual rhetoric. Third, the effects of this advertisement on masculinity and sports will be examined. Lastly, a critique of Canadian nationalism will be discussed. I AM Canadian: The Rant Analysis & Nationalism DeVito’s communication model states that communication has four components, time, place, and social and psychological aspects of the …show more content…

This advertisement uses symbolic communications and human interpretations that in turn promote Canadian nationalism. Unfortunately, Molson Canadian beer threatens the brand when they are using patriotic symbols that put the Canadian economy at risk. Their methods of persuading male sports fans limit the audience. Using Sonja Foss’s theory this advertisement has qualified as a visual rhetoric using methods of symbolism and visual imagery. DeVito’s Communication Model has assisted in identifying the medium used to send the message and support further analysis of the advertisement. Furthermore, the “I am Canadian: The Rant” contributed by Molson Canadian beer has created a strong persuasive method that is likely to promote Canadian

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