Advertisement Analysis: The Jergens Lotion

When analyzing advertisements the consumer should think to their self how the ad is trying to influence the audience or how the advertiser hopes to make the consumer feel and think. Most ads are trying to target a specific audience in a way that they can relate to. The advertisers are trying to manipulate the thoughts of women into thinking that they need their product even though they may not need that product at all. They make it as if you cannot live without purchasing the product. The Jergens Lotion ad uses methods, such as analyzing the different colors, words, and layout used in the advertisement to better understand what the advertisers were trying to achieve while creating this ad. To start the ad off with determining what audience

Pictures of the product especially on the front will help sell the product. (Caples, page 205) By the advertisers placing the natural aspects on the ad they are showing that their lotion is more natural and healthy. Fruit naturally is represented as healthy. This will create the consumers to believe that this product is better for the skin and cleaner. Fruit gives women the sense of cleanliness. This could be targeting women in another way with the natural ingredients allowing the women to connect with mother nature. When talking about mother nature it is represented in a feminine way so this is directing referring to women. With this bringing women closer to mother nature allowing the women to feel more feminine. When mother nature is represented it usually is referred to

Well the advertisers are introducing all three products because even if you do not like one product, that is all right because they often two other products. By the advertiser placing the two other bottles of product next to the new product this allows the consumer to see all three products maybe for the first time. Placing all three on the front allows the image to be placed in their mind allowing them to notice the product when they may be in a store. The fact that they are unnoticing placing their product in the mind of the consumer this allows them to notice the product in the store without even realizing it. Moving onto the color of the background is the same color as the new product they are advertising. The new product is a honey type of lotion so with the background being yellow this brings the attention towards the new product. Another meaning behind the background is yellow for the color of the sun to represent the natural aspect of the product. This may make the consumer feel more relaxed and close to