ipl-logo

Ethos And Pathos In Revlon's Mascara Commercial Campaign

407 Words2 Pages

During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign. In one of Revlon’s commercials, Jessica Biel and Pharrell Williams are featured. Biel looks glamorous in her long black gown and sexy as ever. Furthermore, Williams looks handsome and dashing as ever which shows the company’s credibility. Revlon is trying to show their audience that celebrities, like Jessica Biel use Revlon beauty products, which makes the beauty products trustworthy. One wonders what is Williams doing in Revlon’s mascara commercial? Revlon is trying to show the audience that if women were to use this mascara, men like Williams would be love-struck and be speechless about them. Revlon is aiming to reach out to women who are around the age of late twenties to early thirties. Revlon shows to be pretty reliable because well known celebrates are promoting their beauty products. …show more content…

Revlon uses women’s emotion to hook them into purchasing their beauty products. Society has told women that they must look young and sexy throughout their lives. Revlon uses gorgeous women to show that their beauty product makes them look as beautiful. In the commercial, Biel’s is all dressed up with a full face of makeup give the audience a feeling of wanting tot look attractive. Also, Williams is making women feel that they could attract handsome men like him. Emotions and insecurities of women are played with in cosmetic commercials. By the end of the commercial, many women’s only hope is to look as perfect as the beautiful women in the

Show More
Related
534 Words | 3 Pages

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

Read More
948 Words | 4 Pages

The models in the advertisement are far from average American women. The models represent the “ideal” American doll with tall, long legs; a “naturally” tanned complexion; and a waist size under 26 inches. Many Americans resonate with and aspire to achieve this image of beauty—regardless of how infeasible it may be. Consequently, when the Victoria’s Secret models kickbox, rock climb, or run on the beach, the audience desires the same look when they work out. So, the next time that a young woman shops for some new workout clothes, she buys from Victoria’s Secret because she’ll be one step closer to looking like a VS

Read More
763 Words | 4 Pages

The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands.

Read More
498 Words | 2 Pages

Advertisements regularly use many fallacies and other strategies to appeal to their customers and persuade them to purchase their product. The beauty industry, in particular, is notorious for using an excessive amount of fallacies in their commercials, to convince the consumer that their product is required to look beautiful. Olay’s commercial for Olay “Regenerist” is a prime example of the number of fallacies and tactics used in the average beauty product advertisement. Olay’s “Regenerist” commercial uses many fallacies to convince the view that this product will work for them. The whole advertisement uses the jumping to a conclusion fallacy by saying that the product will provide some results instantly and major changes in just five

Read More
850 Words | 4 Pages

Covergirl Claims Many companies use empty or non specific words in their advertisements to make consumers believe claims that are not really present in their advertisements. William Lutz explores these "weasel words" in his essay and examines how companies use these words and accompanying media in order to mislead unsuspecting consumers (Lutz 569). Covergirl's advertisements for its Super Sizer Fibers mascara is a perfect example of Lutz's ideas. In their advertisements for the Super Sizer Fibers mascara, Covergirl clearly uses ambiguous words and phrases coupled with deceiving media to make misleading or empty claims about its product. Covergirl's commercial for the Super Sizer Fibers mascara stars the young actress, Zendaya, and features

Read More
505 Words | 3 Pages

When it comes to the emotional appeal women stand out in this commercial, especially having Katy Perry as the face of Proactiv. It’s emotional especially for women to accept any acne on their face. The face is the whole image for a women, it can be a struggle all the time to cover those blemishes with makeup. Even when you have to perform in front of a crowd all you think about is if anyone is staring at that one acne bump. Everyone wants a natural, beautiful, bare face that is easy to go day to day with either wearing minimal to no makeup, allowing the skin the breathe.

Read More
1385 Words | 6 Pages

The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it.

Read More
967 Words | 4 Pages

For example In Old Spice’s commercial “The Man Your Man Could Smell Like” they create an image that men who use their body wash are manly, rich, and attractive, which I think most men would like to be represented as. Another example is in the Lux body wash commercial they create an image making it seem like every women using their body wash are happy, sexy, and stylish. To achieve these thoughts created by the audience advertisers use many different techniques

Read More
971 Words | 4 Pages

In 2013, Victoria’s Secret launched a campaign advertisement called “I Love My Body”. When I first heard about it, I was excited to finally see some positive body image promoted by VS. However, the advertisement was the complete opposite of what I had expected. This advert was created to promote and persuade females of middle to high economic status from young adults to middle age to buy the seven styles of products from the lingerie collection Body by Victoria, as well as to promote self-acceptance.

Read More
1108 Words | 5 Pages

Society’s perception of male beauty isn’t tied as inherently to age as it is for women, in that cosmetic companies continually market products to consumers through the male gaze. Women are constantly defined by their appearance, which is problematic in and of itself, but this problem is exacerbated by society’s rampant ageism which tells women they must maintain youthful, feminine looks as they

Read More
609 Words | 3 Pages

In 1998, people did not realize what they were doing to girl’s confidence and ability to feel beautiful in their own skin. They were showing the world what women could now look like through photo shop. For many years this trend continued, fortunately, in the year 2015 everything changed for the

Read More
1760 Words | 8 Pages

There are no images that feature the real skin, curves, or hair of a woman that has not been significantly altered. This retoucher wants people to realize that the ‘perfect’ models they see on the Internet or on magazine are far from perfect, but the industry has gone so off base that it does not matter anymore. They just redefine look and create images with their own idea of perfection (4) With that being said it makes it clearer as to why the standards of beauty is set at a very high bar as it is not even real. How can women want to compete with a standard of beauty that only came to be because of technology?

Read More
1525 Words | 7 Pages

Also, cosmetic procedures have increased by 39% over the past five years (from 2011) with surgical procedures up 17% and nonsurgical procedures up 44%(ASPS statistics). It shows that young women are willing to put themselves in danger because they feel the need to meet society's expectations of beauty. When going into cosmetic surgery, there is a risk of death or side effects that people are aware of, but still undergo the procedure. All because we live in a world where first impressions are made by how we look and thanks to magazines advertisements they set the “ideal” look for us and we all try to reach that look no matter how it

Read More
1128 Words | 5 Pages

By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.

Read More
754 Words | 4 Pages

“Maybe she’s born with it. Maybe it’s Maybelline.” This slogan has been heard in every Maybelline makeup commercial and presents its viewers with women with unrealistically long eyelashes, flawless skin and fully glossed lips. But have we ever stopped to consider the message that these commercials entail? Could these Maybelline models have stumbled upon a full face of makeup that could be mistaken as a natural look?

Read More

More about Ethos And Pathos In Revlon's Mascara Commercial Campaign

Open Document