ipl-logo

Cover Girl Advertisement Analysis

1385 Words6 Pages
bulb-icon

Recommended: Covergirl analysis ad

Advertisements tend to make you want to buy their product by having the image jump out at you. Some are selling the item and others are preventing you from buying it. Some use famous faces to make you envy the way that they look. Cover Girl is one of the envious ones. Cover Girl uses famous faces like Sofia Vergara to promote their products. Advertisers are constantly trying new ways to catch the consumers eyes such as using signs, advertising strategies, advertising formats, exemplifying the product being used, modes of address, and using their brand, all of which are strategically executed to make you want to purchase their products. Seventeen Magazine is a magazine that targets teenagers and young adults (mainly female). This magazine focuses …show more content…

The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it. If you use this product you will have perfect radiant skin with no imperfections whatsoever. Your skin will always be moisturized and smooth. It will give you the confidence you need to do everyday tasks. If you don’t use this product your skin will be dull and dry and look horrible. People will be constantly judging you on the way you look because your skin isn’t flawless. You wont be accepted into the “it” crowd. The last format is that it features a person (Advertising Strategies.) In this ad a famous person is featured: Sofia Vergara. Sofia Vergara is the face of beauty for this advertisement from Cover Girl. She has the face that every woman wants and that every man wishes he could get with. By using this product everyday women can achieve the look of Sofia Vergara and be the “smoking hot” celebrity that every woman wants to be. Sofia Vergara isn’t the only Cover Girl spokes model; …show more content…

When there are many companies out there with the same products, these companies rely on branding to get their products across (Advertising Strategies.) Cover Girl is a very popular cosmetic brand, but there are other brands just like it. What makes Cover Girl so different from its competitors are the amounts of ads it has, not just in print but also commercials, as well as the sponsorship it has. In just this issue of Seventeen Magazine there were over eight Cover Girl advertisements. Commercials for Cover Girl are seen on the daily. But what makes Cover Girl so unique is its relationship with America’s Next Top Model. America’s Next Top Model is actually sponsored by Cover Girl. During each season there is an episode where the models have to create their own Cover Girl commercial using their slogan “Easy Breezy Beautiful Cover Girl.” Besides that, the winner of the show actually gets a modeling contract with Cover

Show More
Related

Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

1045 Words | 5 Pages

Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

Read More

A Rhetorical Analysis Of Covergirl

534 Words | 3 Pages

There are many celebrites that also use Covergirl. By having Sofia Vergara on the cover of this product will gain the consumers attention of seeing their ideal using Covergirl, and will also want to use it. This will make the audience believe that product works well and buy the product. Covergirl is not the only makeup company that uses well-known celebrities to advertise their products. Covergirl knows that if the audience sees their favorite celebrity artist using a drugstore product the consumers will buy the product.

Read More

Analyzing The Advertisement Of Covergirl

451 Words | 2 Pages

CoverGirl frequently uses famous actresses and models to persuade the viewers to buy their products. For example, in this advertisement, CoverGirl used Queen Latifah to portray beauty. CoverGirl uses many celebrities to promote their cosmetic products because CoverGirl knows that the viewers will buy the products if the viewers believe that the celebrities actually use CoverGirl products. This is a form of ethos that CoverGirl used to show the viewers that you could also look beautiful as Queen Latifah with the products of CoverGirl.

Read More

Summary Of Killing USftly 4 Jean Kilbourne

1229 Words | 5 Pages

Women are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement.

Read More

Covergirl Rhetorical Analysis

534 Words | 3 Pages

The ideology that CoverGirl is trying to sell is that women should be perfect and pretty at all times. Ellen’s commercial pokes fun at women who are aging and encourages them to try to cover the wrinkles with their product. Her message is introduced with humor, but it appeals to a person’s fears. No woman wants to be laughed at or called “wrinkle face”(Ellen). They do not want to be insulted like Ellen joked, so they should use the product to prevent it.

Read More

Covergirl Ethos Pathos Logos

670 Words | 3 Pages

Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

Read More

Ethos And Pathos In Revlon's Mascara Commercial Campaign

407 Words | 2 Pages

During the 21st century, advertisements use many methods to attract the audience. Companies, especially cosmetic companies, use their advertisements to manipulate their viewers to make them think that they need their beauty products. Revlon is a perfect example of these cosmetic companies that play with your mind. Revlon’s mascara commercial campaign utilizes ethos, pathos, and logos. Ethos is shown in many advertisements of Revlon’s mascara campaign.

Read More

Ethos Pathos Logos

1211 Words | 5 Pages

“A picture is worth a thousand words” ever heard that saying before if so it is because that phrase can be considered true. When someone looks at a magazine, they see articles, essays, and visuals based off of products or events that have recently taken place. The visual is an advertisement which explains why a person gains so much information from it rather than having to read the article that maybe followed by it. An advertisement is a visual representation for a product that a person is either trying to sell or persuade someone to buy. The root word in advertisement is advertise which is a verb and it is the action of drawing attention to a prototype, service, or an event.

Read More

Rhetorical Analysis Of Covergirl

763 Words | 4 Pages

They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.

Read More

Covergirl Advertisement Analysis

277 Words | 2 Pages

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

Read More

Covergirl Claims In William Lutz's Essay

850 Words | 4 Pages

Covergirl Claims Many companies use empty or non specific words in their advertisements to make consumers believe claims that are not really present in their advertisements. William Lutz explores these "weasel words" in his essay and examines how companies use these words and accompanying media in order to mislead unsuspecting consumers (Lutz 569). Covergirl's advertisements for its Super Sizer Fibers mascara is a perfect example of Lutz's ideas. In their advertisements for the Super Sizer Fibers mascara, Covergirl clearly uses ambiguous words and phrases coupled with deceiving media to make misleading or empty claims about its product. Covergirl's commercial for the Super Sizer Fibers mascara stars the young actress, Zendaya, and features

Read More

I Love My Body: Advertisement Analysis

971 Words | 4 Pages

Thigh gaps, flat stomach, big boobs, curvaceous hips. Something all girls dream of having and spend heaps of time and money trying to achieve it. In reality, it’s 99% impossible to get the super model “hot bod”. As an average, food-loving, lazy woman, I admire their ‘beautiful’ bodies and accept that my body will never be like theirs. Victoria’s Secret (VS) is a famous American retailer of women’s lingerie who’s widely known to use supermodels called “Angels” to advertise and promote the company’s lingerie.

Read More

Makeup Advertising Analysis

753 Words | 4 Pages

Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products.

Read More

Essay On Gender Roles In Advertising

1065 Words | 5 Pages

GENDER & ITS ROLE IN ADVERTISING Nowadays, in society, the role of male and female have changed dramatically, as opposed to the prominent roles in history. Today women are changing to break out of the mold that which our society has placed her in. This is cannot be when it comes to role representation in the different advertisements. Nowadays different organization from medium to large are spending millions of dollars on developing their marketing strategies. They spent countless hours to study their target audience to study them so that they can attract them a better way to their competitors.

Read More

Olay Advert Analysis

934 Words | 4 Pages

For instance, the ring shows a happily married woman that is healthy and beautiful. The ad is targeting middle-aged woman with high social standing. The use of nutritional values such as vitamin E and C in the ad relates to the healthy skin revealed on the face, neck, throat, and back of the woman's hand. Thus, the skin product is depicted to add health benefits to the users by revealing oily and tender skin at the center of the photograph. There are also syntagmatic relations created by the sequence of words in the advert on the skin advert.

Read More

More about Cover Girl Advertisement Analysis

Open Document