ipl-logo

Summary: Covergirl Advertisement Analysis

411 Words2 Pages

Covergirl is a make-up brand in united states, which face to the female beauty market. The showing Covergirl advertisement introduces to audience about their selected product “outlast illumine lipsticks” with seven new shades. As usual, the target audiences will still be the female group; however, this time, the main target audiences will be the groups between age 20 to 40. The employers are trying to attract audiences’ attention by visual rhetoric; they try to use visual image to communicate with the audiences. As we can see, the cover includes a picture of Katy Perry and some introductions of the product. Two types of signifiers are employed in the advertisement which are indexical and symbolic signifiers. The picture of Katy Perry is the …show more content…

The logo “Covergirl” is the symbolic signifiers and is showing on the top centre through Katy Perry’s front head in white color; it points out the brand name to the audiences. On the left side, it says “stay luminous 24hours”. It signified the effect of the products, gives audiences a reason about why is worth to buy. It demonstrates to the audiences that once they put on the lip color they don’t need to worry about losing the beauty for the whole day as well, because it can last as long as 24 hours. The product picture on the right side gives audience a guide of how the product look. Katy Perry is a famous singer in united states and can be recognized by most citizens. On a denotative level, it uses stars’ effect to encourage target audiences purchasing the lip colors if they want to be as beautiful as Katy Perry; because she has been a sign of the brand. On a connotative level, the effect of the lip color brings audiences confidences; because it helps them become prettier. It shows that they can be attractive when they put on the lipstick, because they become pretty. With all these syntagms, Katy Perry signifies the brand “Covergirl”; when audiences see Katy Perry they will connect it to “cover girl”; as they make connection they will purchase it and it brings up the product

Show More
Related

Summary Of Advertisements R Us By Melissa Rubin

435 Words | 2 Pages

In the text Advertisements R Us by Melissa Rubin, the author educates and goes into depth on how advertisements are designed to persuade the audience to do something. It seems that advertisers incorporate certain texts or images in their ads to target a specific group of people that they are trying to sell something to. Theoretically, people are more prone to buy or do something, if they see an ad that sparks their interest. This is where companies tailor their ads to be more interesting and expressive towards the audience they are trying to advertise to by incorporating details that would help target. It is possible to analyze an advertisement to determine who they are targeting and what message they are trying to give off based off the context

Read More

Summary Of Advertisements R Us By Melissa Rubin

88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More

A Rhetorical Analysis Of Covergirl

534 Words | 3 Pages

This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.

Read More

Master Of Desire Rhetorical Analysis

187 Words | 1 Pages

Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

Read More

Covergirl Ethos Pathos Logos

670 Words | 3 Pages

Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.

Read More

Rhetorical Analysis Of Covergirl

763 Words | 4 Pages

They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product.

Read More

What's Eating Gilbert Grape Movie Analysis

902 Words | 4 Pages

What’s Eating Gilbert Grape is a movie following two brothers, Gilbert and Arnie, who has Autism Spectrum Disorder, showing their relationship to each other and with the rest of their family. It illustrates how they all cope with Arnie’s disability, and how they all interact with the rest of their community. Throughout the movie, the screenwriter uses the plot to get across the message of how difficult it can be to care for someone with such an extreme disability, effectively portray the communication disorder of Autism Spectrum Disorder, and show how the disorder affects the people around it. Peter Hedges’ intent in including a character with Autism Spectrum Disorder in What’s Eating Gilbert Grape was to portray the difficulties of caring for someone who is on the spectrum. He does this by showing the relationship

Read More

Covergirl Advertisement Analysis

277 Words | 2 Pages

It then switches over to a picture of the foundation makeup and states on screen, “New natureluxe silk foundation.” I found the Covergirl commercial to be the perfect opportunity to write about. The speaker can clearly be identified as Taylor Swift. The claim in Covergirl advertisement

Read More

Cover Girl Advertisement Analysis

1385 Words | 6 Pages

Advertisements tend to make you want to buy their product by having the image jump out at you. Some are selling the item and others are preventing you from buying it. Some use famous faces to make you envy the way that they look. Cover Girl is one of the envious ones. Cover Girl uses famous faces like Sofia Vergara to promote their products.

Read More

Barbie Doll Rhetorical Analysis

1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More

Semiotic Analysis Of An Advertisement

1884 Words | 8 Pages

In the other group 70-80 percent picked the brand that was associated with positive items. This shows that even though we known that a product have better properties the powerful tools of advertising can make us chose something else. Art Markman a cognitive scientist believe that we choose things that makes us feel good, but we should be more careful with what we are being exposed to. Because most of the times we don’t even realize that advertisement affect us mentally with out us noticing (Markman, 2010). The purpose of this paper is to make a semiotic analysis of a print advertisement to raise awareness of how we can be more critical to media and how we portray genders.

Read More

Makeup Advertising Analysis

753 Words | 4 Pages

Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products.

Read More

Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

2200 Words | 9 Pages

Unilever’s personal care brand Dove was chosen since it was the first to show women in advertisements as they were. Their posters and TV commercials challenge stereotypes and draw attention to the distorted idea of how a woman has to look like. A small selection of former and recent advertisements were chosen to show the development in the brand’s marketing strategies. Since the focus of this paper will be on the representation of women, only advertisements including women are to be analyzed but still they are assumed to be characteristic of the brand’s advertising during that

Read More

Advertisements Use Semiotics In Advertising

1953 Words | 8 Pages

There are various ways that advertisers use semiotics; images, text and sound but the main and most frequently used symbol in advertising is images. People have become familiar with visuals, especially in our now innovative and creative society. Seeing this advert at first glance may seem simplistic, on a denotative level of course. However, the photograph of a male and a female and their clothing (and lack thereof) portrays an iconic view as the signifier and signified are associated based on their resemblance. There is undoubtedly a male-centric focal point, as the advert presents the view from his level of gaze.

Read More

Olay Advert Analysis

934 Words | 4 Pages

For example, the emotional expression and words about health ingredient such as vitamin C and E symbolize benefits to the users. Besides, the beautiful woman with oil skin shows there are healthy skin benefits that will result from using the product. There is a strong focus on a blue

Read More

More about Summary: Covergirl Advertisement Analysis

Related Topics

Open Document