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Advertising Dustbowls Analysis

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Advertising, Dustbowls, and Automobiles
While reading Lands of Consumption: Auto Tourism and visual culture in California, 1920-1940, I couldn’t help but make connections between advertising back then compared to today. Advertisements today are much more competitive and have different means of reaching the consumers, but the idea is still the same. Get the consumer to buy your product.

Today consumers are influenced by more than just the advertisements put in front of them, but also the media. I learned in one of my other classes that the media basically controls what advertisements you are exposed to. For example, all radio stations can be traced back to roughly six companies. Therefore you will hear the same music being played, the same advertisements, and the same types of shows. This goes for TV, the …show more content…

People stopped using their cars for leisure and this greatly affected the tourism in California. Southern California automobile tourism saw a huge hit. “Blame seekers targeted advertisers for over stimulating consumer desires,” (J. Otts page 59) for the reason why the stock market crashed. They blamed the advertisements for being so good, that consumers couldn’t resist, which caused them to buy more than they could afford. Quickly people started to notice “a trickle of migrants,” (J. Otts page 60) and they weren’t coming to California for tourism, but instead in look of work. It was then that the advertisements and billboards took a turn and started becoming disclaimers warning immigrants that in fact there were no jobs here in California. It eventually got so bad the Los Angeles Police department set up road blockades and check points for the immigrants to try and stop them from entering California. They didn’t prevail, and by 1960 “there were more than 1.7 million Oklahomans, Texans, Arkansans, and Missourians living in California, constituting one eighth of the state population.” (J. Gregory page

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In a letter from A.G. Arnoll, secretary and general manager of the Los Angeles Chamber of Commerce, to G. J. Brunske, A.G. states "During the first years of the depression we lost about 160,000 of our Mexican people. They were frightened out of the state, mostly by the cry of the vast increase in population which had within recent years come into California from temperate region areas and unfamiliar with the fact that the Mexican laborer was an older citizen as a rule than himself, yet adhered the sogan 'do not hire a Mexican if a white man is out of work...'" With the increase in white population, racial motivations and decrease in Mexican Population of the region, this examplifies that the discriminitory beliefs caused difficulty for Mexican Americans when searching for

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In Racial Fault Lines: The Historical Origins of White Supremacy in California, Tomas Almaguer (2009) describes how race and racism coincides to facilitate the birth of white supremacy in California during the late nineteenth century. The idea of racial formation allowed groups to establish their power and privilege over defined racial lines. For each of the three racialized groups presented Chapter one combines the historical and sociological framework to describe the transformation of Mexican California. Through highlighting the historical accounts of racialized groups, fear of potential threats to white workers creates white supremacy. He continues by describing the peopling of Anglo-CA from 1848-1900 with the immigration of Irish, German,

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During the 1920s, the United States was going through a great change. The United States shifted from a producer orientated society into a consumerist society. Prior to the 19th century most producers only produced what was needed in quantities. Usually that meant what their village or farm could use. In the early 20th century, the US was in a time of rapid technology and communication advancements.

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Americans were able to make thousands of dollars off of gold and immagrants and foreigners from all over the world came to California. Citizens became richer and all different cultures learned to

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In addition, Williamson's work is still relevant because it is still being used today in adverts. Her idea and model to contemporary advertisements today still fits and is relevant because the nature of how advertisements work in society will not change a whole lot meaning her work on adverts is right, especially when you look at the advert she analysed are not too different to adverts we get today. For example, the international dairy foods association made an advert with Dwayne the rock Johnson where he is holding a cat showing off his muscles while doing his signature eyebrow look at the camera, having a milk moustache. Then a picture of the glass of milk at the side with a strapline. This advert is not different from the Chanel No. 5 advert

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