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Lobeth Advertisements Analysis

736 Words3 Pages

In addition, Williamson's work is still relevant because it is still being used today in adverts. Her idea and model to contemporary advertisements today still fits and is relevant because the nature of how advertisements work in society will not change a whole lot meaning her work on adverts is right, especially when you look at the advert she analysed are not too different to adverts we get today. For example, the international dairy foods association made an advert with Dwayne the rock Johnson where he is holding a cat showing off his muscles while doing his signature eyebrow look at the camera, having a milk moustache. Then a picture of the glass of milk at the side with a strapline. This advert is not different from the Chanel No. 5 advert …show more content…

Today perfume adverts and such are one of the only adverts that have changed at all from the 1940's. For example, DKNY has an advert where a blonde model is eating a fresh green apple will the perfume bottle shaped as an apple is at the top of a pile of real apples. The concept of the natural is speaking aloud with the actual product being shaped like apple links it to totemism and differentiation. The apples look fresh and sweet suggests that the perfume is sweet and irresistible like an apple. The colouration of the whole image is gold and yellow, the colour invokes the feeling of joy, magic, passion, warmth, and such it associates that to the perfume. One way this advert is different and evolved from previous fashion adverts of the past is that they did not use what's considered a perfect person to model the product. Obviously, there is no definitive perfect looking person just opinions of perfection but in the is advert the company made the decision to get a model with a gap tooth to reach a wider range of audience their targeting. Getting across the message that you will still look and smell amazing with our product even though the model is not perfect for traditional perfume advertisements.
To conclude I think Williamson's work is relevant today because of well it fits in advertisements today and from the past. Her analyses I thought is right and is insightful on how "it creates structures of meaning" (Williamson, 1997:11) and ideology in adverts. I also think that adverts are the same but have also evolved keeping up with contemporary times but still keeping the style of advertising. New forms of adverts that were not there before like commercials and pop-ups also still relates to Williamson's work. Her study is a great in-depth guide to about ways advertisements can

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