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Essay On Targeted Advertising

1377 Words6 Pages

Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly. Targeted advertising is further explained in the article “Behavioral Ads Offer a Windfall for Marketers, Publishers” that targeted ads “involve tracking consumers’ web surfing and shopping habits so marketers can …show more content…

Technology has become a major factor in many people’s lives. Most people have a phone, laptop, or computer, but they do not realize their technology could be invading their privacy. Targeted ads are developed by “tracking” what people type in their search engines so the ads can endorse an item of interest to an individual (Burkitt). Unfortunately, many people do not feel comfortable having their browser histories saved for companies to create ads. After the company saves people’s browser histories, the corporations bombard people with customized ads, which is sometimes aggravating. The companies also sell people’s private information to make a profit, which is making people’s private life into a “product.” Although customized advertisements are useful for buyers and positive for corporations, targeted ads invade people’s privacy because tech companies manipulatively use people’s browser histories to endorse products, and secretly sell people’s personal information for revenue, turning individuals into

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In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

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By looking deeper into the advertising companies, Turow says that a “different picture emerges” (228). Every one of the millions of people who use the internet every day are being targeted by companies; the reader and even Turow included. Turow even references the long term effects that these profilings could have on “our children and grandchildren,” which gives the reader a personal way to connect to the article

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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In today’s society, advertisements are second shadows. They follow you on the highway, plastered on exceptionally large billboards. They follow you on the Internet, popping up after every click of the mouse. They follow you at your own home, when you turn on the television. No matter where you go, companies are thrusting their products upon you; there is simply no escape.

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553 Words | 3 Pages

The presence of Ads in today’s society is overwhelming. Every direction that one turns one is faced with Ads coming from audio, video, or newspapers. Even though ads seem to be beneficial, or promote a cause. product, etc, when it comes down to it, ads are merely a form of mild propaganda by companies which lead people to invest money into the advertised product. With Super Bowl ads, creators spend a great deal of time and money to find the perfect ad to appeal to one’s needs.

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Many times a reader will be browsing the web and see pop-up ads that apply to a website they recently were on. This shifts the reader's attention from the site they are on, onto the ad itself.

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Thesis: The Special K advertisement for brides to be is effective because it creates an emotional response and health image for future brides, it develops a captivating visual for the audience, and it relates to the readers of Brides through its illustration. I. Special K advertisement successfully portrays their weight management plan as something that cannot only benefit physically but can have a positive effect on the readers. A. The Special K advertisement is delivered in a successful piece, that allows the readers to focus on the exciting emotions that are derived from the ad and the thoughts of weddings.

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Many advertisements target a specific group of consumers whether it be classified through gender, age group, or those that share similar interests. Companies try to create advertisements that leave a lasting impression of a certain product so that it can resonate in a consumer’s mind. Often, companies shape an advertisement based on the type of customers they want to attract. For example, McDonald 's, a fast food chain is likely to target children than adults. By attracting children, there is a likely chance that the children will will insist their parents or grandparents to bring them to the restaurant, which ultimately for the restaurant is about making thrice the profit.

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In the world today it is alarming the amount of information that can be traced back to an individual. This isn’t a hacker in the dead of night, this is tiny bits of information that can be acquired in broad daylight by unsuspecting characters. No, it’s not the neighborhood weirdo. The pride of American capitalism, the private companies, have been at the heart of the issue of the individual's privacy. In a world of exponentially advancing technology, the concern of the violation of citizen’s privacy is the in the forefront of everyone’s minds.

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In our world, Society gets watched twenty-four seven and some people know it, but they either do not care or just go along. So in reality, Society could prevent this problem by removing social media off of their habits and be spy free. “Young adults (85% of whom are smartphone owners) are also incorporating their mobile devices into a host of information seeking and transactional behaviors. About three-quarters of 18-29 year old smartphone owners have used their phone in the last year to get information about a health condition; about seven-in-ten have used their phone to do online banking or to look up information about job; 44% have consumed educational content on their phone; and 34% have used their phone to apply for a job.” “Behind Winston’s back the voice from the telescreen was still babbling away...of course no way of knowing whether you were being watched at any given moment” (2-3).

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Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

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744 Words | 3 Pages

Advertisers target children by using cartoon characters to promote their product which will make the child want the product. Advertisers also target children by having famous sports stars or actors to promote their products. Advertisers will pay millions just to get kids hooked on their products. Advertisers are exposing children to dangerous amounts of advertisements every day and their finding new ways to get past parents. Advertising towards children has gotten so bad that the government is having to step in and new guidelines are being made to on how advertisers advertise to towards children.

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Supreme Court ruled in 1942 that states could regulate commercial speech at will. But in 1976, the Court granted constitutional protection to commercial speech. Corporations have used this new right of speech to proliferate advertising into nearly every nook and cranny of life” (Ruskin, 488). Starting with advertisements to elementary students to high school students about newest foods, drinks, miscellaneous items that they were told they needed. To product placement on children’s television and books, companies spending billions of dollars on children advertisement alone.

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967 Words | 4 Pages

Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

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Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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