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Essay On Misleading Advertising

979 Words4 Pages

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements.
Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.” …show more content…

They are persuaded that he or she is getting a great deal, saving cash, or purchasing a good that will perform in a particular way.

There are many different types of false and misleading advertising methods used by firms to lure consumers. Some of them …show more content…

“Comparative Advertising- Some advertisements or sales material may compare products or services to others on the market. These comparisons may relate to factors such as price, quality, range or volume. Comparative advertising can be misleading if the comparison is inaccurate or does not appropriately compare products.
5. Environmental Claims- Environmental claims may appear on small household products such as nappies, toilet paper, cleaners and detergents through to major white goods and appliances. They may include statements about environmental sustainability, recycling, energy and water efficiency or impact on animals and the natural environment, for example 'green', 'environmentally safe' or 'fully recycled'. Businesses making these claims must be able to substantiate them.”
6. “High Pressure Sales Tactics- This strategy is used to motivate customers to purchase a good or service that he or she does not want or does not intend to

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