Greetings fellow students and Instructor Arnila. I recently encountered an advertisement for the eco-friendly water bottle brand "Nongfu Spring." The ad effectively uses ethos, pathos, and logos to persuade consumers to switch to their product(|Nongfu Spring|, n.d.). Ethos (Credibility):. By showcasing endorsements from eco-aware influencers and environmental organizations, the advertisement gains credibility. Its certification by health and safety standards and BPA-free status further add to the product's credibility. Pathos (Emotional Appeal):. The commercial employs a powerful emotional hook by showcasing images of distressed marine life and dirty oceans, which are intercut with scenes of idyllic settings and contented families sipping Nongfu Spring bottles. This contrast makes viewers feel guilty and accountable, which motivates them to buy the product. The advertisement also plays on people's desire for a healthy way of …show more content…
For example, "Over 8 million tons of plastic end up in the oceans each year." In order to appeal to the audience's sense of reason, it also emphasizes how much less expensive utilizing reusable bottles is than using single-use plastic bottles (Horkoff & Publisher, 2015). Biases and Viewpoints: What are the Biases? Even if it works well, the advertisement favors the product by giving disposable plastic bottles a bad image. Assuming that every customer can obtain and purchase the product, it might ignore socioeconomic considerations. Additionally, the advertisement can oversimplify the problem of plastic pollution by suggesting that using their product alone can drastically reduce environmental damage. It's crucial to realize that advertisements often use persuasive language to emphasize benefits while downplaying any potential drawbacks. To think critically means to question the veracity of the information and consider alternative