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ASPCA Ethos Pathos Logos

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Nick Koeberle Prof. Presto ENGL101-06 English Composition I 23 March 2023 How the ASPCA is Successful in Using Pathos The American Society for the Prevention of Cruelty to Animals (ASPCA) is a well-known animal welfare organization that has effectively used pathos to persuade viewers and even put blame on the viewer of why animal abuse is still around making them donate money to their cause. Pathos is an appeal to emotions, and the ASPCA commercials have utilized this strategy to evoke strong feelings of sadness, guilt, and empathy in their audience. One of the most famous ASPCA commercials is the "Sarah McLachlan" ad that features the song "Angel" playing in the background while images of abused and neglected animals are shown. The ad's goal is to encourage viewers to donate to the ASPCA, and it is successful in doing so because of its emotional impact. Due to the heavy use of pathos and a slight use of ethos, the ASPCA commercials persuade viewers very effectively to donate to their organization despite not really having much of an argument as to why …show more content…

Sarah Mclachlan is a celebrity that adds credibility to the commercial. Sarah being in the commercial gives the viewer a sign that this is something that even famous people donate to. People want to be just like celebrities, so Sarah helps the ASPCA in a huge way. You will see in commercials just about every day there will be at least three commercials that feature an influential person. People today want to not only be like them, but celebrities for the most part, would not screw their followers over. This leads people to partake in what that commercial tells them to do without much of a second thought. The ASPCA quietly takes advantage of that ethos. Quietly because in those commercials they are heavy on the emotions and pathos side of things. That hint of credibility however helps boost ASPCA’s persuasiveness of the commercial making them want to

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