Tubi Super Bowl Rhetorical Analysis

Analysis First draft

When producers for commercials are coming up with advertisement ideas they must tap into at least one of the three rhetorical appeals, Pathos, ethos, and logos. Tubi’s Super Bowl commercial caught the internet by storm. Critics were raging about how they played with many people's emotions and created a tremendous spark for their previously lesser-known company. You may be thinking how this could be commercial or catch anyone's attention. The part that got everyone talking about Tubi was how they had a popup box come up from the bottom of the screen. The popup made it look like someone was clicking the remote and changing the channel to their streaming service, and playing a very popular movie Mr. & Mrs. Smith. It had

Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to

An example of this is the producers of this commercial using pathos to tap into the audience's feelings to make sure their company stays on the audience's minds. As Chapter 7 says “ when you read or listen to a well-constructed argument, you should be aware of what the claim is” (191). With the Tubi commercial being as short as it is, it can be hard to find out what the main argument or claim can be. “Claims of value….. they attempt to prove action, belief, or condition is right or wrong good or bad” (175). After analyzing and watching the commercial numerous times with little to no evidence from the advertisement, and reading chapter six. The main claim came to light. During the commercial, the producers used prior knowledge that people are gullible and willing to believe things with little context. So they took that and ran with it. That helped develop their argument that even bad exposure is positive