Rhetorical Analysis Of Nissan LEAF Commercial: Gas Powered Everything

Rhetorical analysis of Nissan LEAF Commercial: Gas Powered Everything The purpose of this analysis is to explain the rhetorical situation of an electric car commercial. Based on a car advertisement created by Nissan, they present the Nissan Leaf, in a typical world with typical people – who have yet awaken to realize the truth before their eyes. As typical people, we don’t see ourselves doing anything bad because we are so use to it, like a daily routine. Something that this commercial wants to address to the audience is that we are living in a gas influenced and dependent society – everything is powered by gas. The rhetorical appeals that exist within this ad are from pathos (the actors, scenes, and voice actor), logos (signs, texts, and

Unlike the advertisements where they force the puppy-eyes on the audience, Nissan shows the ugly truth of our everyday lives. Throughout the Nissan Leaf: Gas Powered Everything ad, it displayed all the technologies in-use having to be gas-powered and the people were just using them on a daily basis. Every time one of the appliances were used, there would be CO2 coming out of the exhaustion pipe as if it were a car. A specific scene from the commercial that caught my attention was at the office – the computers were turned on with a twist of the key and step of a petal, and the printer having to be repaired by a car mechanic. This was an awkward scene because we know that in the real world, appliances run on electricity, not gas. Something that the authors want to apply is that gas-powered technologies create a lot of environmental pollution, which people are just ignoring and living with. It also relates back to the thought of climate change, where CO2 gas emission is affecting the weather and environment. Sometimes showing something ugly can force the audience to have sympathy and realize something

Referring back to the car advertisement, everything was powered by gas, which made the situation a bit narrow – it is like not having the ability to choose a different option but to stick with what is there. Their message to the audience is that things don’t have to be this way, where there is only one choice that a person can pick from. Relating to the real world, the message applies to the consumers’ choice of buying cars – there are multiple brands and types – but it does not always have to be one-of-a-kind. If a person is willing to take on that opportunity of making a difference, it will benefit the society and make the planet a better place. Overall they are lending their credibility to give the audience and consumers a sign of hope towards the use of electric cars. Again, Nissan’s credibility is to create more opportunities and creating innovation among the