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Tesla Rhetorical Devices

1173 Words5 Pages

What does the future look like when it comes to the innovation of sustainable power? One company seems to have the answer to that question with their lineup of electric cars, solar panels, and battery packs for homes. Since 2008 Tesla has made a huge impact on the way current generations are dealing with sustainable energy and how we could incorporate it into everyday products. Tesla uses all three rhetorical appeals by incorporating ethos, logos, and pathos throughout their website to make their argument of them having the worlds "best" and "safest" products. Using these rhetorical strategies, they appeal to many "future forward" thinking families who are interested in having the latest in technology with compelling products. They've made …show more content…

Pathos is used on almost every page to enforce the image that they are trying to set when a reader is viewing their page. In every product page of the website the first thing that clearly stands out is the statistics of each product. This spans out form the car lineup to their sustainable energy products and services because it gives the reader assurance that they are getting the best products if they buy from them. In each car model, the reader can see the mileage on a single charge, the speed from 0-60, and other premium features that are offered which is followed by the convenient placing of "Order Now". This indicates that the company wants to show off the success in innovation that they have acquired in each of their products. The clearest example of this is in their Powerwall page where they have diagrams explaining to the reader the benefits they will get out switching to a more sustainable energy. The diagrams thoroughly give the statistics for each battery cell that will power the house and shows the amount of money you would save by switching to their solar panel. It also gives a sense of transparency to the consumer because they are providing a full list of specifications that their products are capable of. Transparency in statistics will ensure that the viewer is getting the most detail possible for each product in case they have any questions. By having diagrams and statistics it allows for easy access to all the information that the consumer is interested in. This is purposely done throughout each page to also make it easier for the reader to find the valuable information quickly without having to look everywhere for

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709 Words | 3 Pages

The Tampa Bay Skating Academy website uses a numerous number of rhetorical devices throughout their web site to show their services, programs and information they have to offer. This web site uses these rhetorical devices to show interest to visitors of this site. In addition, I will discuss how Tampa Bay Skating Academy uses logos, pathos and ethos to communicate and advertise to the customers who visit the web site. Logos Through many images and words, Tampa Bay Skating Academy attempts to persuade their customers on their web site to display their programs and activities that they provide. The Tampa Bay Skating Academy even states: "Our coaching staff even includes USA Hockey certified coaches and Olympic and World instructors!"

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287 Words | 2 Pages

Biz Carson in her article “Self-driving cars are here, but that doesn 't mean you can call them 'driverless '” discusses the status of self-driving car technology today and what drivers should expect from it in the years to come. The article uses sources that include, interviews conducted by the author, outside sources, and personal experiences in giving detailed discerptions of self-driving car technologies making it a secondary source. The article being published in the Business Insider and the article not having proper citations for the sources used categorizes it as a popular source. The writer tries to inform the audience about the growing technology of self-driving cars by creating a connection with the audience. She starts by

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631 Words | 3 Pages

Do you think soft drinks should be separated for women and men? Or do you think everybody should be able to drink soft drinks? Well if you aren't for sure, i am here to tell you. The company that owns Dr.Pepper, made a new soft drink that appeals to men, and it is called Dr.Pepper 10. Dr.Pepper 10 was developed after the company's research found that men shy away from diet drinks that aren't perceived (or to become aware) as "manly" enough.

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578 Words | 3 Pages

The creators of the websites used all three, pathos, logos, and ethos effectively throughout the website. This particular website creates excitement to everyone. From videos to current scores, and articles , the website makes one feel as if they were involved in the process. From this assignment I’ve learned how to write an effective rhetorical analysis.

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164 Words | 1 Pages

It is fair to say that most would not want to live in a world without electricity, but if society cannot agree on an energy to use, this imaginary world could become a very real way of life. “Citizens and community members everywhere are seeking smart solutions to our biggest problem - the ecological collapse” (“Top 10 Pros and Cons” 1). The United States’ economy has been fueled by fossil fuels since the Industrial Revolution in the 1800s. Then, the early 1900s introduced a new, versatile source, oil. Through the 1950s, most Americans viewed rapid economic growth and high consumer spending as positive trends but this prosperity was fouling air and water and damaging natural resources.

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1536 Words | 7 Pages

Aired in 2013, the Volkswagen Polo Vivo “The Answer is 11” commercial was like no other. The setting, from prior knowledge, is in a college classroom, because of the giant chalkboard and a really big classroom, where the stereotypical guy sleeps in class and guesses the answer, eleven, correctly. The commercial is being drawn more towards college men or men in their early twenties. The reasoning behind the statement is because the sleeping male student is being called on by the professor and at the end of the commercial the male is driving the vehicle. The reason behind that is because there are females present but none of them drove the vehicle or have a big role in this commercial.

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621 Words | 3 Pages

“Why Electric Cars are the Future” Introduction Attention Getter: It was Sunday at park, two college students were discussing about cars. One of them said that imagine about two decades ago, it appeared there was no effective alternative to the gasoline and oil, but now there is a better, cleaner, and more effective substitute to them: electricity. Although electric engines are not so widespread, more and more people consider changing their gasoline-fueled vehicles to electric cars. Then I discovered why electric cars are the future.

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1056 Words | 5 Pages

Pathos means to show emotions and feelings (Britannica Academic). The way Nike shows pathos in all of their advertisements and their “Just Do It” commercial is by the usage of a personal story, pictures, and the type of music that is played throughout the advertisement commercial. The clothing and shoe company uses inspiration, motivation, eagerness, excitement, and many other ideas to create an illusion to draw attention. When the intent of some of these are provided on a television, viewers want to keep watching and become interested. Throughout the video, slow music is not being played.

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739 Words | 3 Pages

First of all, let’s talk about the environment. I’m sure you all know about greenhouse gases and global warming, so I won’t talk much about that, but you may not know that road vehicles produce 10% of all man-made greenhouse gas emissions. This does include vehicles other than cars like trucks, but Tesla just came out with an electric truck which is faster and can carry more weight than any petrol/diesel truck. Greenhouses gases carbon-dioxide and methane have hit their highest levels in the past 420,000 years, and the extent of arctic sea ice has declined about 10% in the last 30 years.

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1759 Words | 8 Pages

The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. 
In this essay, I will examine Tesla’s

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723 Words | 3 Pages

First of all, let’s talk about the environment. I’m sure you all know about greenhouse gases and global warming, so I won’t talk much about that, but you may not know that road vehicles produce 10% of all man-made greenhouse gas emissions. This does include vehicles other than cars like trucks, but Tesla just came out with an electric truck which is faster and can carry more weight than any petrol/diesel truck. Greenhouses gases carbon-dioxide and methane have hit their highest levels in the past 420,000 years, and the extent of arctic sea ice has declined about 10% in the last 30 years. This is all because of global warming, and if we start switching to electric cars, we could make a big difference and maybe, just maybe the effects of global warming will decrease.

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449 Words | 2 Pages

Gasoline and diesel are fossil fuels and aren 't infinite. Battery electricity are better, they don’t pollute and don 't burn fossil fuels. Instead of having a gas tank and having to fill it up at a gas station, these cars have batteries in their place and can be recharged with a larger charging station and needs 220 volts. The recharged batteries stay charged until the car is driven. Some people say that battery powered cars are slower, but it isn’t by much and battery powered cars think is worth slowing down a little if it means saving the planet.

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1516 Words | 7 Pages

Ethos is utilized by establishing credibility towards the company. Pathos is utilized the most within the advertisement to appeal towards the emotion side of its intended

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743 Words | 3 Pages

“Tesla's Electric Cars Aren't as Green as You Might Think.” Wired, Conde Nast, 9 Jan. 2018, www.wired.com/2016/03/teslas-electric-cars-might-not-green-think/. Biello, David. “Electric Cars Are Not Necessarily Clean.” Scientific American, 11 May 2016, www.scientificamerican.com/article/electric-cars-are-not-necessarily-clean/. Opray, Max. “Nickel Mining: the Hidden Environmental Cost of Electric Cars.”

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