Tesla Rhetorical Devices

What does the future look like when it comes to the innovation of sustainable power? One company seems to have the answer to that question with their lineup of electric cars, solar panels, and battery packs for homes. Since 2008 Tesla has made a huge impact on the way current generations are dealing with sustainable energy and how we could incorporate it into everyday products. Tesla uses all three rhetorical appeals by incorporating ethos, logos, and pathos throughout their website to make their argument of them having the worlds "best" and "safest" products. Using these rhetorical strategies, they appeal to many "future forward" thinking families who are interested in having the latest in technology with compelling products. They've made

Pathos is used on almost every page to enforce the image that they are trying to set when a reader is viewing their page. In every product page of the website the first thing that clearly stands out is the statistics of each product. This spans out form the car lineup to their sustainable energy products and services because it gives the reader assurance that they are getting the best products if they buy from them. In each car model, the reader can see the mileage on a single charge, the speed from 0-60, and other premium features that are offered which is followed by the convenient placing of "Order Now". This indicates that the company wants to show off the success in innovation that they have acquired in each of their products. The clearest example of this is in their Powerwall page where they have diagrams explaining to the reader the benefits they will get out switching to a more sustainable energy. The diagrams thoroughly give the statistics for each battery cell that will power the house and shows the amount of money you would save by switching to their solar panel. It also gives a sense of transparency to the consumer because they are providing a full list of specifications that their products are capable of. Transparency in statistics will ensure that the viewer is getting the most detail possible for each product in case they have any questions. By having diagrams and statistics it allows for easy access to all the information that the consumer is interested in. This is purposely done throughout each page to also make it easier for the reader to find the valuable information quickly without having to look everywhere for