Analysis of Rhetorical Techniques
In our presentation, we use Ethos, Pathos, and Logos. We use Ethos when we talk about how Lebron James uses our shoes and how much he praises them. We also show famous soccer player, Lionel Messi, wearing our shoes. This will cause the reader to think that the shoes are very good for sports considered the fact that such famous athletes use them when they play. We use Pathos when we talk about how you’ll be able to look good in Spikes while also playing your best. It makes you feel like if you had Spikes then you could be a better athlete or make more friends. We use Logos when we talk about how we sold 10 million bounce shoes the previous year. It makes people know that we are a well-known brand and that
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Facts and statistics are when you research evidence to show prove your point. In this case, we say that 10 million people have bought it so far and it shows that our products are good and that a lot of people like them. This is also an example of Pathos and the rhetorical strategy known as bandwagon appeal. Bandwagon appeal is when a lot of people buy something and advertisers take this to their advantage and market that you don’t want to be the only one who doesn’t have the product. So since 10 million people bought it, you don’t want to be the only person who doesn’t buy shoes from SPIKE. In the presentation when we use Ethos we are using a strategy called testimonials. Testimonials are when you get a famous person to endorse your product. This causes people who admire this famous person, to buy the product because they want to be just like him/her. In our case we talked about the praise Lebron James gave our shoes and showed pictures of him and Lionel Messi, wearing the shoes. In the presentation, when we use Pathos we are using a rhetorical strategy known as glittering generalities. Glittering generalities is when you use words that will make the customer want to buy your products. We talk about how amazingly the shoes are made and how amazing you’ll look and play whilst wearing these shoes.
So throughout our presentation, we use all the persuasive techniques and some