Do you think soft drinks should be separated for women and men? Or do you think everybody should be able to drink soft drinks? Well if you aren't for sure, i am here to tell you. The company that owns Dr.Pepper, made a new soft drink that appeals to men, and it is called Dr.Pepper 10. Dr.Pepper 10 was developed after the company's research found that men shy away from diet drinks that aren't perceived (or to become aware) as "manly" enough. And while diet Dr.Pepper's marketing is women-friendly, the ad campaign for 10 goes out of it's way to eschew (or avoid ) women.
Since the ad is appealing to men and not women, we could say that the creator of the ad is a man, maybe around his 30-40,lives in the U.S., and mid-class. In the ad the speaker says "It's not for women", but what is the meaning of that? Why did he say it? Is he trying to say that women aren't good/strong enough to drink this product? Or is he just trying to get across that
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One way that it uses pathos is the way the slogan is said. It makes the consumer have an emotional response, like with women, it may make them feel angry or have confusion. With men it's different, they will have a different response since the ad is targeting them, they may feel happy and proud. Logos is used in the ad once, only because they gave us one statistic about the product, and that is the 10 calories in the drink.
Now let's think of some visual techniques used in the Dr.Pepper 10 ad. When you look at the ad what do you see? Well if you are thinking about close-ups, use of color and light, and a slogan then you’re right. In the image you can see all of these techniques, you can see how they made the product be seen more than the background, how the sun is glaring through the trees to create a spotlight for the product, and how the slogan " It's Not For Women" is in big letters for all viewers to see. These techniques were mostly used in the