Rhetorical Analysis: Calling All Angels

Calling All Angels Society for the Prevention of Cruelty to Animals, commercial uses to urge its’ audience to help their cause. It is arguably one of the most recognizable commercials. The rhetoric used in this example is most commonly applied in works of fiction literature. It employs devices which elicit emotions from the audience. The persuasive art of influencing an individual 's emotions and thoughts through the use of rhetoric has throughout the years advanced from not only literature, but also advertisements. Advertisements most commonly use it to sell something, such as the infamous “seen on T.V.” commercials. Rhetoric has proven to be effective in ads. It is a technique used to sway the audience into feeling a certain way about

This validates the credibility of the organization, leading the viewers to believe that the organization is trust worthy enough to donate their money. If the commercial had not used real life situations, and used animation or staged depictions instead, the message would not be nearly as effective. Throughout the commercial facts are displayed for the viewers. It states that ‘Every hour and animal is violently abused’, ‘3,000 were rescued last year’, and ‘For hundreds of others, help came too late’. Using facts appeals to logos, and at the same time these facts enforce the purpose of the

This commercial has been made famous for its ability to generate overwhelming emotion through pathos, and the organization has benefitted immensely because of this. This is an effective use of those rhetorical devises to persuade and convince the audience of the cause and message and respond accordingly. Although this commercial has been very successful and others have followed suit to achieve their goals, it can be a very intense approach for some cause the opposite of the intended intention. Many cannot resist the puppy dog eyes, the melodic music, and the undeniable facts that have made the commercial not only effective but also