Twenty Million and Counting Every 66 seconds, someone’s world turns upside down as they learn that tasks such as bathing, eating, changing, and sleeping can all become a struggling group effort due to their recent diagnosis. Five million people who are currently living with this reality, as they have been diagnosed with dementia’s most common form, Alzheimer’s. While 5 million may seem like a large number, the Alzheimer’s Association expects that number to grow to 16 million by 2050. If the current number of caregivers (over 15 million) remains proportionate to the number of people with the disease, there would be over 50 million people sacrificing their lives to care for someone with Alzheimer’s or another form of dementia (2017 Facts and Figures). With the disease drastically effecting the lives of more than 20 million people, the movement to cure Alzheimer’s should be gaining much more traction, especially since those numbers are expected to more than triple by mid-century. Reasoning for the absence of motivation could be due to a variety of factors, but some could include ineffective marketing and lack of awareness of dementia and its tragic potential. Overview While there are a variety of types of Dementia, Alzheimer’s is the most common, accounting for an estimated 60% to 80% of cases (2017 Facts and Figures). It is a disease that gradually …show more content…
The Alzheimer’s Society, a British organization, has used hedonic marketing to inflict emotion for consumers to attempt to increase donations and awareness for their organization and Alzheimer’s (see Figure 1). The Alzheimer’s Society has also paid for televised commercials in their region which, like the ad below, tend to create personal, emotional reactions from the audience and encourage further engagement and