The Amazon Prime commercial uses pathos by showing a baby throughout its commercial. Most people, when seeing children, become overjoy by the child’s cuteness. In the beginning of the commercial, the dog frightens the baby; thus, the infant begins to cry. Consequently, this is a persuasive technique used to give viewers the “aw” effect. When people see a crying baby, they cannot help but want to comfort the child and protect his or her innocence. A crying baby grabs the attention of the people watching and makes them ask themselves “what can I do to help?” The people not instantly captivated by children should not worry; the commercial also features an adorable dog. After the child cries over the dog, viewers see a dog with a “sad puppy dog”