Willdy's Waffles Marketing Strategy

Willdy’s Waffles aims to be at the fourth quadrant where our products will meet its highest quality standards at a cheap and affordable price. Among the competitors of our company which also offers products at a low price and meets high quality standards are the following: Coffee Brewers, Shut Up Shop, Kute Co., We Wear Bears, and Everfruit Cupcakes. Among the competitors of our company which offers their products at a high price with corresponding high quality are the following: Mix n’ Match and Slice n’ Slurp.

Market Analysis

Marketing

In order to maximize their brand awareness and establish themselves as the most recognized and respected brand when it comes to waffles, and within their target market, Willdy’s Waffles implement a well-integrated

That is why they chose paper napkin as their product packaging. In addition to helping the environment, eco-friendly packaging is actually incredibly versatile, able to use the paper napkin for wiping off excess around the mouth and the hands of the consumer. Traditional packaging materials contain at least small quantities of plastics, and this type of packaging contributes to global warming and other environmental concerns. By using eco-friendly packaging, they are able to reduce the plastic used as well as its harmful effects. A final benefit of eco-friendly packaging is the way that it improves their brand image. When clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits.

Price

Because they are introducing their product as a new market, they will use price skimming strategy. Before deciding this category, they consider 4 P’s that are base on setting a price and that have a very influence on

Food establishment is a booming industry especially in cities like Dagupan City. They favor something new and one-of-a kind delicacies and demand great service. Pangasinan with its liberal and outgoing populace and “dessert lovers” as they say fosters a welcome market and venue for Willdy’s Waffles which serves delicious waffles. The introduction of waffles just fits their demands and just right for the desert lovers. Willdy’s Waffles will strive to build a loyal customer base offering great tasting products in the most convenient way possible.

Positioning

Willdy’s Waffles strategy position itself as an upscale brand and differentiate its offerings as being not just a waffle, but rather a rich “experience”. This “experience” will be the company’s selling point. The market initially targeted special science junior high school students, and teachers that would be most receptive to the idea of buying their products.

Market Segmentation Willdy’s Waffles will focus its marketing activities on reaching the majority of its target market - the Special Science students and the teachers. Customers are likely to be students, teachers, and