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Pricing Strategy: Hollister Brand

802 Words4 Pages

Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers.
Product Attributes:
High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns.

Product Packaging
Hollister is well-known for its stylish shopping bags that use young attractive models on them. They are used as a promotional tool and walking-self marketing, as when customers carry out their bags in shopping centers or streets, they are directly marketing to Hollister. …show more content…

Outdoor billboards will be used in population densed places with high traffic to raise awareness.
Introducory phase we will use informative advertising technique
Persuasive advertising will be used due to competition
Finally during maturity we will use reminder adverising to remind consumers
Product Branding
Hollister Pricing Strategy
Hollister Placing Strategy

1-
Creating the messeage:
-Personality symbols (in Hollister’ case, celebrities),
-lifestyle
-musical
-slice of life.
2-
Choosing Advertising media
: Narrowcasting
Immediate, customized and easily reached promotion tool that encourages interaction between customers and our company through direct mail, catalogs, telemarketing, newsletters and online marketing.
No intermediaries
Hollister could send to create and maintain customer relationships:
Emails
Newsletters
Greetings on feasts
Advertising Strategy

1- Company Overview
2- Targeting Strategy
3- Postioning strategy
4- Four p's decisions:
- Product
- Price
- Place
-Promotion
5- Implementation Plan
Distribution Management

Marketing Channels
Distribution Strategy
Pricing Strategy
- Hollister would adopt

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