Johnny Cupcakes, Inc. also known as Johnny Cupcakes, is an independent clothing and accessories brand founded by Johnny Earle in 2001. Johnny Cupcakes is a mid-size apparel retailer, which selling T-shirts, shorts, sweaters, jewelry, undergarments, pins, hats and accessories. The brand tends to use cupcakes as the outstanding design motif to replace iconic symbol with a cupcake symbol on its clothing. The brand’s logo is skull and crossbones, with a cupcake replacing the skull. Johnny Earle started his idea of cupcakes-theme shirts while ordering a few screen-printed shirts for the hardcore metal band (On Broken Wings) he played in. At the same time, he named the shirts “Johnny Cupcakes”. The shirts were noticed by everyone, the co-workers and the store customers when he wore to work, and many people wanted to purchase the shirts. The shirts became famous within a short time period, and Johnny Earle began selling the cupcake-theme shirts to his local friends out of the trunk of his beat up ’89 Toyota Camry in 2001. Then he was selling the …show more content…
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