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Marketing Process Of Pancake, Crepe And Waffle

735 Words3 Pages
INTRODUCTION
The product offered by Flips are Pancake, Crepes, and Waffle which is made of Pancake mix. Pancake mix is made of flour, baking powder, salt and sugar. Make a well in the center and pour in the milk, egg and melted butter; mix until smooth. Different varieties of flavors are offered for customer’s satisfaction.
PANCAKE
The word pancakes appears in print as early as 1430. Pancakes may have been around since Neolithic humans domesticated einkorn wheat, ground it into flour mixed with bird’s egg and goat’s milk and poured the batter on a heated rock. The Romans as revealed in the cookbook by Apicius made dishes similar to modern pancakes. Medieval pancakes, frequently made form barley or rye and lacking leavening, were relatively heavy affairs. They were quite different from contemporary fluffy or tender versions. Pancake Day is another name for Shrive Tuesday, from the custom of eating pancakes on this day, still generally observed. Shrive is an Old Saxon word, of which shrove is a corruption and signifies confession. The custom of dining on pancakes on Shrove Tuesday is Roman Catholic origin that on the day when all rejoiced alike in the forgiveness of their sins, all should feast alike on the same simple dish. The pancakes were prepared, denoted by the ringing of the ‘pancake bell’ from the church tower. Pancakes are an essential part of a classic American breakfast. One of George Washington’s breakfast foods were pancakes that literally in maple syrup. He

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