AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH

PROJECT REPORT ON:
“MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA”

SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP

SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP

OBJECTIVES OF STUDY

 To study about the company’s marketing objectives.

 To study company’s variety of products.

 To overview company’s competitors.

 To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

RESEARCH METHODOLOGY

TYPE OF RESEARCH:

 DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd. It defines its main market objectives and its goals to be achieved.

DATA COLLECTION METHOD:

 SECONDARY DATA: Data has been collection trough external and secondary sources of data collection methods. Data has been obtained through internet websites, literature, articles and marketing books.

INTRODUCTION

Cadbury started its journey way back in 1905 in United Kingdom’s with the manufacturing of tea and coffee. Later they got into chocolate market and became the leader of the market with market