Skims Current Climate

1.Overview and Current Climate Skims is a private manufacturer and retailing brand consisting of intimates, shapewear and loungewear, established in 2019, co-founded by Kim Kardashian, Emma Grede, and Jens Grede(Boyd, S, Forbes). This American brand based in Los Angeles, California, is in the apparel retail and trade service category. The business was created with the intention of providing supportive, comfortable undergarments and lounge apparel that fit a variety of body types and sizes, with an emphasis on encouraging body positivity and body inclusivity. Skims brand is currently thriving in its retail competitor environment. Astonishingly, Skims has already outperformed rival shapewear business Spanx, in terms of company net worth, reaching $3.2 billion(Sherman, L. and Mondalek, BofF). Since its debut, Skims has experienced constant growth in sales, consumer popularity, and presence in the retail industry. As a whole, the apparel retail industry has experienced some major changes due to COVID-19. This has included new trends in

Consumers in this industry are increasingly interested in purchasing from brands that prioritize sustainability and eco-friendliness. Skims, like many big apparel retailers, is not that transparent about their commitment to sustainability and use of earth conscious materials. As an apparel company, Skims affects the environment with the materials it uses, the waste management of manufactured materials, labor practices, and supply chain management. Unfortunately, the brand does not effectively and sufficiently communicate its labor, sustainability, and environmental policies. Economic factors are in constant impact of companies in the apparel industry, as they affect consumer behavior and purchasing power. For the company Skims, economic factors affect employee wages, economic inflation, exchange rates and consumer