ipl-logo

A Rhetorical Analysis Of Joseph Turow's The Daily You

809 Words4 Pages

In a world where advertising presence is continuing to grow, how do consumers know when their data is being collected and how it is being used to target them? To some consumers, data mining, the collection of data from internet users that can be used by companies and even the government, may not seem like a huge problem. Joseph Turow investigates the growing problem to today’s society in his book, The Daily You. Turow structures his article in a way that creates fear in the audience through directly speaking and relating to the reader, referencing specific examples, and using a negative tone throughout. By speaking directly to the reader, Turow is able to convey his message to them by using the word “you.” At the beginning of the article, …show more content…

By looking deeper into the advertising companies, Turow says that a “different picture emerges” (228). Every one of the millions of people who use the internet every day are being targeted by companies; the reader and even Turow included. Turow even references the long term effects that these profilings could have on “our children and grandchildren,” which gives the reader a personal way to connect to the article …show more content…

Turow includes surveys that he has taken over the years in which people have said that the information advertising companies collect makes them feel “creeped out” (233). By including these statistics, Turow references a large group of people and incorporates the reader into it. He says that while some groups have tried to limit the power of data mining companies, the main problem is that the everyday consumer does not know the extent or outcome of the data provided. Turow makes the reader feel like they are not alone by grouping them with a large amount of consumers who also feel unsettled by this breach of privacy.
To help prove his point, Turow includes examples of ordinary consumers and how advertising companies have affected their lives. Turow includes a story of a fictional, middle class family that has been targeted by advertising companies. This example is important because it illustrates the power of the media on a small scale and how it can affect families, the reader’s family included. Turow includes this fictional example because it is a real possibility in today’s world, and it happens to the family without them realizing

Show More
Related
193 Words | 1 Pages

In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

Read More
860 Words | 4 Pages

In the article, “Should Tech Companies Pay Us for Our Data?” Andreas Weigend questions if companies should pay us for our data. Weigend’s purpose is to inform and explain to the audience that companies are making billions of dollars from using our data. He expresses that data is very valuable by telling us that companies treat data as an asset and data is often used for decision-making. Weigend uses stylistic techniques, establishes credibility, and provides an article that his audience can understand to create an effective and informative argument for the audience.

Read More
811 Words | 4 Pages

Prejudices and, more specifically, racial prejudices have been a plague on society for an extensive amount of time. Most believe that the worst of racial prejudices are in the past and that society has moved past them; however, Brent Staples argues that society is nowhere near past these prejudices. Staples argues this through his great use of rhetorical strategies to implement credibility and emotion into his essay. The first strategy that Staples uses to convey his message is his use of credibility to appeal to his audience.

Read More
841 Words | 4 Pages

Carr found that, “Even when I’m not working, I’m as likely as not to be foraging in the Web’s info-thickets’reading and writing e-mails, scanning headlines and blog posts, watching videos and listening to podcasts, or just tripping from link to link to link” (2). More often than not, when using the internet, we end up on five other sites that have nothing to do with what we originally were going to look up. The internet has a way of showing ads and popups that will catch our eye and engage us to click on

Read More
232 Words | 1 Pages

Victor Strasburger, the author of children, adolescents, and advertising, begins his journal article with a fact that states "young people view more than 40,000 advertisements per year on tv alone". (Strasburger 2006, page 57). This fact leads the reader into Strasburger's main idea of the harmful effects of advertisements on young children and adolescents. Strasburger writes the journal article fluently and flows from idea to idea with ease. Strasburger presents many good ideas such as a rising obesity crisis in America, or that drug, alcohol, tobacco and food companies spend the most amount of money on advertising, thus causing repercussions such as substance abuse or underage drinking.

Read More
717 Words | 3 Pages

The TedTalk "Beware of Online Filter Bubbles" by Eli Pariser illustrates Boyd's argument on needing to understand more about the internet and the algorithms it uses by showing examples of these algorithms and how they affect not only our research, but our understanding of technology. Eli Pariser performed this TedTalk about online filter bubbles in March of 2011. Eli Pariser is a political and internet activist and chief executive of Upworthy, a website that provides a wide variety of educational and useful viral content. Therefore, he has a background of using technology to the most of its ability. In this TedTalk, Eli Pariser shares his experience with the algorithms of popular search engines and social media sites.

Read More
792 Words | 4 Pages

Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

Read More
775 Words | 4 Pages

In Matthew Tobin Anderson young dystopia novel “Feed” takes place in the near future, America, where seventy percent of the population has a device implanted in their brain called the “feed.” The feed gives its users instant access to the media. Not only that but one’s body relies on the feed to function properly or else one “could lose the ability to move…lose the ability to think” (Anderson, 171). This passage relates to the central theme of Corporations and Consumerism, which is the feed is used by cooperation’s to manipulate its customers through personalized ads and poking them into a lifestyle of constant consumption.

Read More
1500 Words | 6 Pages

Companies such as Google, Facebook, and Twitter have had the ability to track its users for an extensive amount of time. Elise Torres, an author for the online news media source and cyber research expert TruthFinder, depicts the situation one man faced when Target followed his daughter’s online shopping. Concisely, the story begins with the father receiving mail addressed to his teenaged daughter from Target. Upon opening the letter, he was surprised to find coupons for baby products and promptly drove to Target to raise this matter. As Torres puts it, “[i]n this case, though, Target knew something the father didn’t: his daughter’s recent shopping habits painted the picture of a woman preparing to have a baby.

Read More
607 Words | 3 Pages

“You Are Not Special” presented by David McCullough, Jr. This was a graduation speech presented in front of the graduating class of Wellesley High School. McCulloch presented this informative speech to let all the seniors at WHS what the real world is really like. McCullough goes off stating that this class of graduating class is not special at all.

Read More
459 Words | 2 Pages

Pitts Article Rhetorical Analysis – Final Draft In life people try to comfort others in times of grieving. Leonard Pitts comforts his readers in his article, “We will go forward from this moment ” by trying to make since of the 9/11 attack. Pitts uses emotion and logic to persuade the Americans that the terrorists can do what they want to America, but America is tough enough to handle it.

Read More
1377 Words | 6 Pages

The companies also sell people’s private information to make a profit, which is making people’s private life into a “product.” Although customized advertisements are useful for buyers and positive for corporations, targeted ads invade people’s privacy because tech companies manipulatively use people’s browser histories to endorse products, and secretly sell people’s personal information for revenue, turning individuals into

Read More
1531 Words | 7 Pages

In this swift and modern society, advertising is believed to have played a considerable part in human’s daily life by rapidly providing them with the latest information of products which meet their quality requirements. Among tremendous means of advertisement, TV may be considered the most substantial one having a wild field of influence on the customer’s perspective. However, behind each advertising, there are obviously underlying messages which not everyone can fully comprehend. Personally, I claim that TV advertisements do include some gender ideologies, especially for women when they are normally represented as sex objects or housewives, etc.; meanwhile; men are portrayed to be jurisdictional with their careers. In order to clarify my argument, I would like to study rigorously four TV advertisements which illustrate

Read More
931 Words | 4 Pages

With unprecedented amount of personally identifying information, Information privacy is considered as critical issues which could effect on ethic, legal, social, and politics The main matter in information privacy is the control of information (Katzan, 2010).). Some studies have viewed various perceptions of information privacy (moral, legal right and the ability to control personal information (((Stone et al., 1983; Bélanger and Crossler, 2011; Clarke 1999).).). While, users see that only users should have the ability to release their information, some organizations also suppose that the organization that collect, create maintain and process the information have right to control of it (Straub and Collins (1990)). In addition, personalization technologies offer powerful tools for enhancing the user experience and it requires to collect and mining of user information such as what user like to read, what user like to buy, how much time he or she spend. However, if Web sites sell users information to other companies, it will effectively violation user

Read More
1251 Words | 6 Pages

Introduction Visual culture entails the study of cultural aspects relying on visual images. The visual images may be represented on videos, pictures, comics and traditional artworks as well as modern art (Chris, 2008). Therefore, contemporary visual culture may be described as an interdisciplinary study that focuses on how culture relying on visual images, affects or influences people in this time and age. Contemporary visual culture contributes greatly to the formation of social environments as well as identities of the people in the current world.

Read More

More about A Rhetorical Analysis Of Joseph Turow's The Daily You

Related Topics

Open Document