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Advertising: Springboard On Advertising Towards Children

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how much money do you think marketers spend on advertising toward kids? $1million, $5million, $10million? Well according to SpringBoard “Facts about marketing to children” marketers spend an estimate of $15billion dollars on marketing to kids annually. Advertisers use up a lot of time and money towards advertising to just kids. Over the next few years it is only going to get worst.
In SpringBoard “Marketing to kids gets more savvy with new technology” it says as new technology is made kids advertising gets worst. It also says that “Advertisers are getting more devious” . Also in SpringBoard “$211 Billion and so much to buy” it says kids spend an estimate of 11.5 hours a day on on media a day. So knowing that marketers will spend tremendous
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In doing so, he evaluates the importance of studying children’s behavior to learn more about their tastes. Schlosser claims that many advertisers, “ conduct surveys of children in shopping malls ... analyze children’s artwork, send cultural anthropologists into homes, stores, fast food restaurants…” (Schlosser 44) By studying what children do and do not like, ads are specific to the age group and likely to draw more attention because they are clear in their

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