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Advertisers Are Targeting Children

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Advertisments We all love things that are friends buy, but why do we buy things that our friend have even though you don’t like the product. What kind of people could do this to you? Advertisers. Advertisers are targeting kids to like their product and want them to have more and more even though kids might not like it. How might this be happening? Advertisers are targeting kids which leads them to make poor choices. People think that need to have what other people or their friends bought so maybe they can fit in and be cool like other kids or teens. For example nearly a third of those surveyed (32%) admitted to feeling pressure to buy certain products such as clothes and CDs because their friends have them said The Center for a New American Dream. So they spend their money on stuff they don’t need or want and just want to fit in with other teens or kids. Really it doesn’t matter what other kids do or have but don’t beg for stuff that you don’t want just be yourself and don’t be like other people. …show more content…

This could kill kids and a big chunk of kids nag their parents that they want junk food products. Think of Mcdonalds, It they used to have Ronald Mcdonalds, He gets kids to buy their food even though its just a statue and don’t see the real Ronald Mcdonald and the kids just only eat the food. Why do parents allow

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How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

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They also use the youth’s psychology against them by using things such as cartoon characters and certain colors. They also use methods such as testimonials by their favorite celebrities. To begin with, advertisers target kids in places they go to most places like school or online. For example, in the text “Marketing to kids gets savvy with new technologies” the author states, “on the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what a baby they might have together would look like.” This shows that advertisers will go out of their way to get kids to see what they are selling or

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Modern Americans are still motivated to spend on various products, whether they are useful and necessary or not, as the result of powerful mass advertising campaigns, widely broadcast through many forms of media. Children and young adults are usually the main targets for such campaigns. It is estimated that the average American child watches between 25,000 to 40,000 television commercials per year so advertising undeniably has a great power over the young minds, who in turn would influence their parents and guardians (Shah, 2010). More than 30 billion dollars are spent by families every year as the result of this strategy, which is progressively adapted by many companies (Shah, 2010). Additionally, thanks to these advertisements, people pay more attention to keeping up with the current trend, with what is considered the most up to date rather than the overall necessity of the product.

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Introduction and Background Bernal Middle school is the newest school of Northside I.S.D. Since its grand opening two years ago the school has emphasized learning and education for all students that are enrolled. Academics are held to a high standard and students are expected to excel academically. Last year was the first year which data was taken for the school, and with the current results special education students are the students in which a needs assessment must be implemented. The in depth needs analysis will seek to help these students by addressing concerns in curriculum and instruction. The assessment took place amidst threats to the special education students.

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Around ⅕ of the advertisements directed at children are on the topic of food, while only around ⅛ of adult advertisements are about food (Source A). As such, the influence of marketing unhealthy foods and eating habits is much more extreme for children than their adult counterparts. This disparity in advertisement coupled with the fact that very young children are “unable to evaluate advertising claims” causes harm when the advertisements are not positive (Source C). Companies advertising junk food can then easily influence the choices children make in a negative way, “[distorting] their view of the world” (Source C). Clearly, negative advertising is a problem, but not one that isn’t solvable.

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Many companies market products to children, through many different ways. They market through commercials on children's shows, and through ads on games that kids play. They are made to appeal to children so that they can sell their product easier. Many companies think that marking through children is easier because they are more gullible and easily persuaded.

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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

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We live in a society where we are taught as part of our culture that our happiness is derived from the things we buy. If you want to be “cool” or “popular” you have to have the hottest and new “it” items. Due to our material culture we are flooded with advertisements on a daily basis, from the billboards we pass, to the magazines we read, and the commercials we watch. These advertisements advertise things such as diet pills, fast food, beer, gum, cigarettes, and the list goes on and on. The marketing world is competing for the consumer’s attention; it’s a fight to advertise their products as better than anyone else’s.

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Advertisers target children by using cartoon characters to promote their product which will make the child want the product. Advertisers also target children by having famous sports stars or actors to promote their products. Advertisers will pay millions just to get kids hooked on their products. Advertisers are exposing children to dangerous amounts of advertisements every day and their finding new ways to get past parents. Advertising towards children has gotten so bad that the government is having to step in and new guidelines are being made to on how advertisers advertise to towards children.

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It is easy to market this to children because they love sweets. This is not good for companies to do because the children could get addicted to the food and continue on eating that unhealthy food for the rest of their lives. Junk food is very addictive. “A new study in rats suggests that high-fat, high-calorie foods affect the brain in much the same way as cocaine and heroin” (Klein). Putting drugs into your system and consuming junk food slowly overload the pleasure centers in the brain.

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My nieces are constantly talking about the toys they saw on tv, and asking their mom to buy them. The advertisement company wants this to happen. They want little kids to beg their parents for the toy they saw on that commercial. This is how the company is making a large majority of their profits. Sounds to me like they are just attemting to do their job.

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This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

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Do you feel like companies should be able to advertise to children? Should companies target kids into buying their product through television? Companies should not be advertising to children to buy their products. It’s a waste of money for kids to get their products. Kids don’t understand the value of the product.

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Advertisement targeting children should be banned to an extent. Many parents let their children do advertising, while other parents see the wrong in advertising. Persuading a kid to do something that they have no clue what its even about can be harmful. Kids should be old enough to understand what the point in a Ad is.

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Using the “Four Ps” of marketing Product, Place, Price, and Promotion, advertisers use paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products. Television has long been the medium of advertising to children and youth. Children view approximately 40,000 advertisements each year. The products marketed to children, sugar-coated cereals, fast food restaurants, candy, and toys have remained relatively constant over time. But marketers are now directing these same kinds of products to children

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