3.1 Introduction Based on United States Surgeon General researched, its defined obesity is the booming factor cause of disease and this made many of death in America. The World Health Organization (WTO), the obesity epidemic is “a major contributor to the global burden of chronic disease and disability”. Nowadays, the obesity crisis had been fuelled by reductions in physical activity as well as overconsumption of foods especially in high fat and sugar, while researcher has been researching in Institute of Medicine [IOM] of year 2006. Health authorities believe that the accumulation of unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption.
Furthermore, food advertising is one of the mediums that can be lead to children portrays unhealthy eating behaviours with positive outcomes. According to the Story and French (2006), a number of reviews have examined the research on advertising to children and conclude that food advertising leads to greater preferences and purchase of the products advertised. Besides, one of studies had been experimented through
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But, the obesity or overweight children have greater the recognition memory turns lead to greater consumption for food advertisements. As a result, we know a very little about how advertising for more nutritious food effects eating behaviours.
This article has focused to prime effects of television food advertising on eating behaviour during TV viewing may also contribute to obesity by triggering automatic snacking of available food. The purpose of this article is to stimulate and measured effects on snack food consumed by children while watching TV and to investigate the effects of both snack and nutrition-focused food advertising on adult consumption of a range of healthy to unhealthy snack