Natural American Spirit Cigarette Ad Analysis

We live in a society where we are taught as part of our culture that our happiness is derived from the things we buy. If you want to be “cool” or “popular” you have to have the hottest and new “it” items. Due to our material culture we are flooded with advertisements on a daily basis, from the billboards we pass, to the magazines we read, and the commercials we watch. These advertisements advertise things such as diet pills, fast food, beer, gum, cigarettes, and the list goes on and on. The marketing world is competing for the consumer’s attention; it’s a fight to advertise their products as better than anyone else’s. They will use bright colors and interesting graphics to grab our attention, and big bold words to tell us just why we should

They are persuading consumers to buy their cigarettes opposed to a hundred different brands on the market. They are trying to convey a message that their cigarettes are “better” because they do not contain additives and their tobacco is organically grown. Yet, they are required by the FDA to make it aware to the consumer that no additives and organic tobacco does not actually mean a safer cigarette. Natural American Spirits are targeting a group of “hip” and “young” smokers and smokers who are looking for a “healthier” cigarette to smoke. By targeting different subcultures with an “organic” and “additive free” cigarette they are able to open their products up to more health consequences smokers who may be trying to quit smoking, or pursue a healthier lifestyle. They are going so far in trying to persuade consumers to purchase their products that they include a promo code so you can try their cigarettes for a discounted

The eye catching colors of the packs of cigarettes and the words they were using to describe their cigarette really caught my attention. I’ve learned that cigarettes are incredibly unhealthy and pose all sorts of health risks so to see “100% additive free natural tobacco” I was a little taken aback by what they were saying. They are really trying to convey a message that their cigarettes are a healthier alternative to other cigarettes. They have a product that is “different” compared to the other brands and they are using advertisement to their advantage. They are adding to consumerism by promoting their products, and for some consumers they might not question the ad or the brand as deeply as other and so they are just going to purchase the product and adding to the cycle of