Lucky Strike Cigarette Ad Analysis

307 Words2 Pages
This is a picture ad for Lucky Strike cigarettes. The statistic used in advertising this product are; a) 20,679 physicians and b) luckies are less irritating.

In the 1920s, the Lucky strike cigarette brand released this ad and was the first tobacco company to use the image of a physician in its advertisements. The brand started using their slogan “It’s toasted” to inform the consumers about their different manufacturing method of toasting the tobacco, rather than sun – drying, giving the cigarettes a delicious taste.
But before it was sold to the public, the advertising company promoting Lucky Strikes sent out free cartons of cigarettes to a some physicians, asking them whether the cigarettes were less irritating. The company claimed that