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Why Is Advertising Important In The 1920s

1437 Words6 Pages

1920s Advertising During the 1920s, advertisement started to increase and expand. Many ideas and tactics were used to lure the attention of the consumers. After World War I, America started to grow with a stable and growing economy. This flourishment made many American's live out the 1920s in prosperity. This caused America to flourish with new inventions, for example the automobile, household machinery, television, etc. Even old inventions and ideas were improving, like the radio, movies, and the use of advertising. The radio, movies, driving, and buying the various new products became a part of the daily lives. These inventions created a sense of ease for daily lives in America in the 1920s. It made life, jobs, and experiences easier. Advertising …show more content…

The image of the flapper was used in magazines and advertising and lead to the influence of mass consumer culture and media. This new image of the flapper “encouraged both the consumption of new products and new patterns of consumption and provided women with accessible routes to engage with modernity.” Since women started to gain rights such as voting and opportunity to gain jobs, women started to gain a sense of freedom and started to mix in with the new modern world they were entering in. As stated before, technology started to rise, and companies wanted to sell these new products. So, companies started to aim towards women in …show more content…

N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006). 223. http://doi.org/10.2105/AJPH.2005.066654 Accessed March 14, 2018 Mullin, Molly H. Culture in the Marketplace: Gender, Art, and value in the American Southwest. (Duke University Press, 2001) 24. Accessed March 14, 2018 https://books.google.com/books?hl=en&lr=&id=LFhZjdoDRAQC&oi=fnd&pg=PR9&dq=great+depression+advertising&ots=Fs6aJIrWHI&sig=hppo9EGwUp-t5qAOOpe8Hd-GIvc#v=onepage&q=great%20depression%20advertising&f=false Pfannestiel, Todd J. Rethinking the Red Scare: The Lusk Committee and New York's Crusade Against Radicalism, 1919-1923. (New York: Routledge, 2003). eBook Collection (EBSCOhost), EBSCOhost (accessed March 28, 2018). Rabinovitch-Fox, Einav. "Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America." 33.4 (American Journalism Fall 2016): 372-400. Literary Reference Center, EBSCOhost (accessed March 27,

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