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Why Are Smoking Advertisements Effective

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Smoking has been one of the largest and most serious problems in the world. Countries try to combat this problem by showing anti-smoking advertisements to try to get people to quit smoking. The topic of the effectiveness of these advertisements has been debated by almost everyone that has a brain and can think clearly about it. Many people have completely different views on this topic because there are many reasons to support both sides of the argument. Anti-smoking advertisements are effective and play a huge role in how people view smoking because these advertisements catch the eyes of not only smokers but also others around them, giving someone a visual of what could happen if he or she were to smoke or continue to smoke and appealing to a person’s emotions . Though some think anti-smoking advertisements are effective, others are skeptical about how compelling certain ads are. In the article, “Anti-smoking ads don’t work.” written by Kate Gross, she …show more content…

In the article “THESE ADS WORK, SO DON’T QUIT NO; As funding for anti-tobacco ads dropped, so did the number of smokers kicking the habit. Can a new round of ads reverse course?”, author Matthew Creamer explains his view on this topic. A study shows that about twenty-two percent of the decline in teen smoking between the years of 1999 and 2002 was the use of Legacy Foundation advertisements (Creamer). This study shows the earlier results of anti-smoking advertisements. Over time the number of teen smokers has continued to decrease over the years due to the advertisements. This explains how anti-smoking advertisements catch the eyes of young people; by educating the youth about the harms of smoking, these advertisements stop the next generation of smokers. Creamer also discusses how many researchers have found the same results on this

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Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.

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A non-smoking ad that I recently came across shows a very strong message. The ad shows a man’s hands loading a gun with cigarettes. On the side of the picture it gives a list of thing that happen from smoking cigarettes. The last thing is a bold statement saying, “Smoking Kills ….so why bother starting”.

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During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

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With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.

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The advertisement displays an all capitalized statement by Archie Anderson, “I’m one of America’s 45 million smokers. I am not a moaner or a whiner. But I’m getting fed up. I’d like to get the government off my back.” This immediately captures the reader’s attention; such a statement leaves a reader with the urge to need to know what Archie has to say next.

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N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006).

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Stress Test #64267 For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.

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Tinkler argues cigarette advertisements aimed at women were preoccupied with establishing smoking as a feminine practice. In the 1930s, smoking was utilised to signify that women were “modern”. One brand specifically aimed at the female market used the strapline ‘Red Tips for Red Lips’ a marketing notion that the inclusion of a red tip prevented lipstick marking the cigarette and thus enabled men to ‘preserve their beautiful illusions….’ . In promoting their products to women the aim was to create a notion that smoking was a practice that appealed to modern, fashionable, successful, middle-class femininity. However, despite gift-wrapping cigarettes as an embellishment to the female persona smoking was perceived as causing soreness to the

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People who smoke cigarettes are addicted to things that they know are not healthy, but the addiction is what kills them. This picture is great for showing the side effects of smoking as well as a firsthand account of how smoking can trigger an addiction that to some may be incurable and when they are ready to stop, it may be too late. In class we discussed how to find the ethos, pathos, and logos of an advertisement. First up is ethos.

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A cigarette is made up of seven thousand chemicals but one of the worst because it is addictive is nicotine. Once the nicotine is breathed in it is absorbed into the bloodstream and within twenty eight seconds it goes into the brain. There are major problems with nicotine entering into the body. First of all not only does the nicotine enter into the brain, but once it is in there it attaches to a neurotransmitter called acetylene and mimics what it is supposed to do, which is control muscle movement, breathing, and the heart rate. However what makes nicotine addictive is when it released to parts of the brain that produce pleasure.

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One of these positive effects is that smoking a cigarette cures the appetite, resulting with losing weight. Thesis: This Lucky Strike advertisement attempts to attract numerous Americans using pathos, logos, and ethos in order to convince the consumer that smoking is healthy and helps lose weight; this reveals that corporations will not stop at any cost in order to persuade consumers to buy their product. Lucky Strike directly targets overweight men and women using their self consciousness.

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However, a ban such as this affects many different areas of the country. In this essay I will summarize an article about the subject, the positives of a ban such as this, and the negatives. To give a base of the subject I will begin with the positives of a ban on tobacco company advertisements. One of the issues to discuss is how tobacco company showcase their

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Paper 1 Argument 1: Audience- Advertisement makers Anti-smoking advertisement have almost no effect on the people who smoke. Nowadays antismoking ads are everywhere even on the cigarette packets to enlighten us about the health problems caused by it, but does that have any effect on the ones who smoke? A psychological research suggests that these ads are not just ineffective but also makes the process of giving up harder. In fact, this anti-smoking ads increases the urge to smoke.

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References Eaton, L. (2003). United Kingdom finally bans tobacco advertising. BMJ, 326 (7385), 345-351. Harper, T. (2006). Why the tobacco industry fears point of sale display bans.

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General Purpose: to persuade Specific Purpose: to persuade the audience of the importance of banning smoking in public places Thesis: Smoking should be banned in public places because it is harmful to non-smokers who visit public places. I. Introduction A. Attention-getter: How many of you been around people who are smoking in public places? Probably, most of us have at least noticed people smoking in CMU campus even it is a non-smoking campus. Secondhand smoke is really harmful to anyone who inhales it in.

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