ipl-logo

Terrie Rhetorical Analysis

866 Words4 Pages

In the smoking advertisement by CDC, the message that they are trying to get across is the effects of smoking on people’s lives and health. As commonly known, tobacco is one of the most dangerous drugs in the world; thus, tobacco kills between six and eight million Americans annually. By having Terrie Hall tell her story and show all the ways that smoking has affected her life drastically. Most of the commercials take place in Terries hospital room where she does not have a wig on or her dentures. Terrie persuades the audience that smoking has truly ruined and changed her life forever. She also notes everything that she goes through daily, and all the activites she misses and can no longer due. This method extremely helps showcase how dangerous …show more content…

One treatment she explains was radiation care, which truly can be a bothersome process. This is shown through the method of ethos, because Terrie is shown as the result of what can happen when someone smokes throughout their life without concern for the effect it may have on their health. 
The advertisers do an excellent job of balancing their use of both ethos and pathos. Terrie then goes on to explain her long and horrifying smoking phase. Logos is shown because they us Terrie who was an ex-smoker whose life had become more difficult because of smoking,because of smoking she lost her teeth, hair and has a permanent blowhole. In the advertisement she states in that she has been smoking since the age of seventeen and that she is was fifty-three, she eventually …show more content…

The advertisement does an outstanding job of demonstrating the severe and extreme consequences of smoking. The advertisement accurately captures the different forms in which smoking alters your life and how it can lead to immense health risks. If a smoker were to view the CDC advertisement video they would reconsider smoking due to all the negative health risks. They may even try to find a way to escape smoking or seek help to quit. If non­smokers view this video it will educate them further on the true effects smoking has on your life, and also it will make them think twice before them

Show More
Related

A Rhetorical Analysis Of Cigarette Advertising

1048 Words | 5 Pages

Throughout the seventies smoking cigarettes was one of America’s favorite past times considering it was “cool” and “in fashion”. One of the biggest and popular cigarette brands of the time was Benson and Hedges, and their newest product branches were Benson and Hedges 100’s, the cigarettes being advertised. Advertising provides a direct line of communication to existing and prospective customers about a product or service. The purpose of advertising is to coerce customers to become aware of the product or service and to draw customers to a business.

Read More

Cigarettes Rhetorical Analysis

1009 Words | 5 Pages

Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.

Read More

A Rhetorical Analysis Of A Non-Smoking Ad

454 Words | 2 Pages

Due to the strong message proposed by this ad, the likely hood of someone paying attention to it is high. The ad describes what cigarettes do to your health in an appealing way. The logos ethos is so real about this advertisement due to the idea that if one smokes they will die. The gun with the cigarettes sends the message that cigarettes and bullets are equivalent to each other.

Read More

Yellow Wallpaper Diagnosis

588 Words | 3 Pages

She proceeds to explain the contributing factors of the narrator succumbing to her “disease” of hysteria which was isolation from social interaction and the restriction of her own thoughts. She points out that the narrator is confined to a simple square room with nothing to offer in terms of mental health therapy. The narrator’s lack of the ability to interact with anything or anyone leads to infatuation with the wallpaper, which turns out to be “the

Read More

Rhetorical Analysis

1142 Words | 5 Pages

Politicians call for missile defense projects. Many defense projects have failed and cost not only the government but taxpayers over 50 billion dollars. Lee Fang, a writer for The Intercept, shows how ineffective these programs have been in the past. The persuasiveness of Lee's argument in his article “Politicians Use North Korea H-Bomb Fears to Pitch Wasteful Missile Defense Projects” is based on a logical approach using facts, (logos), an emotion approach trying to rally us up (pathos), and on his credibility and the creditability of his sources (ethos). Lee's appeal to our logical (logos) side is based on facts.

Read More

Rhetorical Analysis

676 Words | 3 Pages

In Kurzweil’s The Age of Spiritual Machines, one of his main arguments is that one day, in the near future, artificial intelligence will exceed the intelligence of humans. He predicts this largely on the idea of the intelligence of evolution. It took evolution millions of years to make the human being that we are today and it only took humans a few thousand years to create technology. Since you are considered smarted if you are able to do something faster, humans are smarter then our creator, evolution.

Read More

The Invisible Kingdom Chapter Summaries

1001 Words | 5 Pages

She talks about her experience with becoming a mother, her father’s experience with cancer, in addition to how her disease still affects her

Read More

Rhetorical Analysis

1122 Words | 5 Pages

Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.

Read More

A Rhetorical Analysis Of Camel Cigarettes

593 Words | 3 Pages

During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

Read More

A Rhetorical Analysis Of Quit Smoking

861 Words | 4 Pages

At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking. Quit’s aim is to reach older men and women who smoke and have kids. This is clear because they use a mother and child to convey their message.

Read More

Rhetorical Analysis

385 Words | 2 Pages

When I was 4, I loved playing soccer. My dad used to give me trophies for being good at scoring. As I was scored the goal, there was a photo group taking pictures of me, which were my parents and friends. Sometimes I wonder “Did I really deserve the trophies for just trying”?

Read More

What Are The Traumatic Effects Of The 60s, 70s, And 80's

1075 Words | 5 Pages

But this isn’t about the money but for our future generations and not trying drugs that will harm us and kill us in many ways. This promo was the change of teenager’s perspective of cigarettes. Throughout the 70s we had many positive ideas coming out. But when a sudden death of Elvis Presley many people were surprised. He suffered from a heart attack and many people were depressed.

Read More

Rhetorical Analysis In Thank You For Smoking

777 Words | 4 Pages

The film Thank You For Smoking focuses on Nick Naylor, spokesman for the Academy of Tobacco Studies. A man who twistes people’s words to get his point out, sending the message of the use of cigarettes. He comes up with strategies with his friends, Polly Bailey, spokesman or alcohol and Bobby Jay Bliss, spokesman for firearms on how to make dangerous products be more appealing to the American public. Naylor visits Jeff Megall, Hollywood agent to make a movie with a celebrity smoking. They think it would gain the attention of the audience, if they see a famous person smoking they will want to try it out as well.

Read More

Examples Of Fallacy In Advertising

1252 Words | 6 Pages

The visual rhetoric in this ad is dark and subdued, there is no background music this is not a cheerful situation the goal of the visuals in this ad is to at a core scare or make the viewer uncomfortable in a way. The visuals showcase the seriousness of smoking, the lighting of the store is bleak and dim and the sounds help in relating it. In the ad we can hear the grunts of pain and wet sounds as the young man forcibly pulls his tooth out to pay for the cigarettes its bloody and graphic and shows how much you exchange of yourself each time you purchase a pack of cigarettes. The use of logical fallacies in these types of ads are often used to enhance and dramatize the message or claim.

Read More

Smoking Ethos Pathos Logos

922 Words | 4 Pages

Using pathos in this ad is a strong asset that the ad has to offer. When the viewers see the noose, they think of death. The CDC is using the views on nooses and knives to help relate smoking to

Read More

More about Terrie Rhetorical Analysis

Related Topics

Open Document