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Should There Be Marketing To Children Essay

597 Words3 Pages

A lot of companies find it morally acceptable to market their products to children. While this is an acceptable marketing strategy to some it is unacceptable to others. I do not believe companies should be able to market to children since it can cause children to start using tobacco, get addicted to junk food, and possibly start consuming alcohol. Companies should not be marketing to children because they are young and are not mature enough to make smart decisions. Addictions can start at a young age such as children getting addicted to food and possibly becoming overweight. They also may become addicted to tobacco or alcohol from seeing ads on the tv or ads in magazines. From the child marketing of companies in the U.S., it can cause children to start and possibly become addicted to tobacco, junk food, and alcohol. Every year kids see tobacco ads on TV that they may ignore or be tempted by. This could cause the beginning of an addiction. Some tobacco companies market their products specifically for kids. They should not be doing this because it is morally wrong considering the child’s maturity. Tobacco kills 6 million people each year. One million of these deaths come from lung cancer. It also kills at least half of its users, this shows that smoking is bad for your health and shortens your lifespan (Worland). Some people may argue that it is …show more content…

It is easy to market this to children because they love sweets. This is not good for companies to do because the children could get addicted to the food and continue on eating that unhealthy food for the rest of their lives. Junk food is very addictive. “A new study in rats suggests that high-fat, high-calorie foods affect the brain in much the same way as cocaine and heroin” (Klein). Putting drugs into your system and consuming junk food slowly overload the pleasure centers in the brain. This shows that junk food should not be marketed to children

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On March 2013, Anna Lappe, an author and an activist, talks about food marketing and their business. According to her, the food industry spends billion dollars every year on using assertive advertising to make children to nag parents into purchasing them junk food. It is great for the industry because they are getting good profit in return, but awful for families and kids. With so many health related problems on the rise, widespread advertising of junk food is totally risky, especially to youngsters. Pediatricians are seeing an increase in situations like youngsters needing leg braces because of corpulence related joint issues.

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1312 Words | 6 Pages

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713 Words | 3 Pages

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