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Should There Be Marketing To Children Essay

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A lot of companies find it morally acceptable to market their products to children. While this is an acceptable marketing strategy to some it is unacceptable to others. I do not believe companies should be able to market to children since it can cause children to start using tobacco, get addicted to junk food, and possibly start consuming alcohol. Companies should not be marketing to children because they are young and are not mature enough to make smart decisions. Addictions can start at a young age such as children getting addicted to food and possibly becoming overweight. They also may become addicted to tobacco or alcohol from seeing ads on the tv or ads in magazines. From the child marketing of companies in the U.S., it can cause children to start and possibly become addicted to tobacco, junk food, and alcohol. Every year kids see tobacco ads on TV that they may ignore or be tempted by. This could cause the beginning of an addiction. Some tobacco companies market their products specifically for kids. They should not be doing this because it is morally wrong considering the child’s maturity. Tobacco kills 6 million people each year. One million of these deaths come from lung cancer. It also kills at least half of its users, this shows that smoking is bad for your health and shortens your lifespan (Worland). Some people may argue that it is …show more content…

It is easy to market this to children because they love sweets. This is not good for companies to do because the children could get addicted to the food and continue on eating that unhealthy food for the rest of their lives. Junk food is very addictive. “A new study in rats suggests that high-fat, high-calorie foods affect the brain in much the same way as cocaine and heroin” (Klein). Putting drugs into your system and consuming junk food slowly overload the pleasure centers in the brain. This shows that junk food should not be marketed to children

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Selling Junk to Kids Department In todays world, society focuses on health a lot more than they did in the past. So much so that some giant food chains are changing what they serve children. In an article titled “Selling Junk to the Kids Department” by Mark Bittman, Bittman discusses the many different approaches these fast food companies have attempted or are attempting.

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Companies such as McDonald’s and Burger King advertise to children with Happy Meals so that the child will want the toy that comes with the meal and they will want to buy the packaged meal. Naturally, the child will beg their parents to get it and the parents will give in to buying the food to settle down the child. Overtime the child is constantly learning that these foods are okay to eat. This is unbelievable and saddening because the child’s health is at risk.

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Also in the advertisements it’s not just focused to the kids, its sent to the parents also. If they say “One free toy in every kid’s meal for only $2.99”, a lot of parents would think it’s a good deal and if it’s getting late and there’s no dinner planned for the night, they will think that the fast food is cheap, convenient, and that the meal is the price you pay for. I have a little sister that’s almost eight years old and if we go through the drive through she always asks for a kid’s meal that comes with a toy, but did you know you can substitute the toy for an ice-cream cone? They “killed one bird with two stones”, in way because they just sold you unhealthy food and just on top of that a dessert. This is another example of how fast food is unhealthy for you and how they trick you to make the unhealthy choice that may seem

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That is why advertisers promote their products by misleading children with distractions of toys. In the advertisement I spoke about earlier where Minion toys were being used to catch children’s attention, food was discussed for less than half of the time it took for the advertisement to play. It is not just unethical to advertise to children without them being aware of the truth in the product being advertised, but in the case of food, it is harmful because they are unaware that what they are eating is not beneficial to their health. That is why companies need to change the way they are advertising to children. In her article, “New Federal Guidelines Regulate Junk Food Ads for Kids,” published in 2011, Marion Nestle points out how “The food industry has consistently opposed giving the FTC more authority over marketing of foods and supplements.”

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INTRODUCTION In this assignment, I will discuss the ethical issues in marketing to children from a utilitarianism perspective. Marketing to children can be defined as the “act of marketing or advertising products or services to children”. There have been controversies surrounding the issue of marketing to children with regard to whether it is ethical or unethical. Utilitarianism on the other hand is defined as the ethical theory which finds the basis of moral distinctions in the utility of actions (their fitness to produce happiness).

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Children can also become cynical as they begin to understand the underlying persuasive messages of advertisements. For example, VI and VIII graders who understand more about commercial practices, such as using celebrity endorsements, are more cynical about the products. Even so, children who are repeatedly exposed to attractive messages about “fun” products still want them, even if they are aware of advertiser selling techniques. The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value.

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