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In Food Mythbusters Analysis

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Did you know that “advertising directed at children is estimated at over $15 billion annually-about 2.5 times more than what it was in 1992?”Advertisers market to youth using persuasive techniques because they know that kids are very gullible , and the effects of this advertising on youth can cause obesity and health problems and also change the way the youth think at a young age. Companies advertise to youth by using celebrities/cartoons on items to bring forth to the youth attention. Also, companies hire experts so, they know what the child best reacts to.To begin, “In Food Mythbusters“...to make these ads the food industry hires experts to exploit how kids think, even how they see, they figured out what color they responds to the best, and what kind of …show more content…

In Transition,”In Food Mythbusters,”“Foods that are cheap for companies, easy to brand, and design to be addictive. All ingredients for huge profits. Most advertisers care about is about getting money. That’s why the mainly aim at youth because they are very gullible. Also, the advertisers purchase cheap food, but they make it addictive, so they can get a huge profit. Since it’s hard to find sugar the food is chemically processed. In addition, In Consuming Kids, “People wanting to convince children that life is about buying, life is about getting…” Advertisers get kids at an early age of their lives and they want kids to think that life is about purchasing products. Advertisers desires are to target the youth at a young age, so when they become older they want to believe that the things you purchase shapes out how they are as a person.Advertisers get kids at an early age of their lives and they want kids to think that life is about purchasing products. Advertisers desires are to target the youth at a young age, so when they become older they want to believe that the things you purchase shapes out how they are as a

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Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In his book Fast Food Nation, Schlosser states that, “eight year olds are considered ideal customers; they have about sixty-five years of purchasing in front of them.” Children are extremely malleable and easily influenced as they are forming their habits, opinions, and tastes. When companies market to kids, it is likely that the child will continue to purchase from that company as they grow up. The fast food industry greatly relies on its familiarity and consistency.

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“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product

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How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and

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Victor Strasburger, the author of children, adolescents, and advertising, begins his journal article with a fact that states "young people view more than 40,000 advertisements per year on tv alone". (Strasburger 2006, page 57). This fact leads the reader into Strasburger's main idea of the harmful effects of advertisements on young children and adolescents. Strasburger writes the journal article fluently and flows from idea to idea with ease. Strasburger presents many good ideas such as a rising obesity crisis in America, or that drug, alcohol, tobacco and food companies spend the most amount of money on advertising, thus causing repercussions such as substance abuse or underage drinking.

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They target kid’s biology, too. Just like how they have a team that knows what colours catch a kid’s eyes, or what characters kids like, they have a team that works to make their look and taste irresistible. According to the video, The Myth of Choice, they put large amounts of fat and sugar in their foods. Amounts that could never be found in natural foods, and since they are so hard to find in nature, people’s brains have evolved to get both fat and sugar whenever they can. Which means, a child would be more inclined to pick junk food, or food from a fast food restaurant over something healthier, with less sugar or fat in

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Adolescents are now the key life-cycle group of major and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their purchasing influence, spending power and because they are the future adult consumers. During the 1.5 hour viewing time there were multiple techniques and channels used to reach youth and which have been occurring for a long time, beginning since when they are toddlers, to foster brand-building and influence food product purchase behaviour. These food marketing channels include television advertising, in school marketing, product placements, kid’s clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling. Foods shown in the advertisements were fast food outlets including KFC and McDonalds were marketed to teenagers and are high in fat and sugar.

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The documentary "Consuming Kids" is a powerful and thought-provoking film that raises important questions about the impact of advertising on children. The film argues that advertising has become a pervasive force in children's lives, influencing their behavior, values, and attitudes. While some may argue that advertising is simply a harmless way to sell products, the documentary presents compelling evidence that advertising can have a negative impact on children's health, well-being, and development. One of the key arguments presented in the documentary is that advertising is designed to create a sense of need and desire in children. Advertisers use a variety of techniques to make children believe that they must have the latest toys, gadgets,

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Advertising is also something that has been taken advantage of by the companies because they target them toward children with things that are not always true. “McDonald's spends more money on advertising and marketing than any other brand. ”(4) This definitely shows that the corporation is trying to use this to get kids to like their food better, leading them to obesity and potentially can end up “brainwashing” them into thinking fast food is the best choice for

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The commercials on the television, the advertisements placed on newspapers and the banners by big conglomerates have one thing in common: They are mostly geared towards children. Chapter 2 of the book Fast Food Nation, written by Eric Schlosser provides a history of two big American companies, McDonalds and Disney, and how their selfish desires led to marketing directed towards children. Schlosser’s central idea and usage of argumentative techniques along with bias define this chapter’s purpose as an educational work designed to reveal the antics of big money corporations. The central idea of this chapter is focused solely on the greed and selfishness of big corporations as they try to advance their business and gain profits while being

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Around ⅕ of the advertisements directed at children are on the topic of food, while only around ⅛ of adult advertisements are about food (Source A). As such, the influence of marketing unhealthy foods and eating habits is much more extreme for children than their adult counterparts. This disparity in advertisement coupled with the fact that very young children are “unable to evaluate advertising claims” causes harm when the advertisements are not positive (Source C). Companies advertising junk food can then easily influence the choices children make in a negative way, “[distorting] their view of the world” (Source C). Clearly, negative advertising is a problem, but not one that isn’t solvable.

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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

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The IOM has stated that “the diets of American children needs a lot of improvement” (Nestle par 2). The IOM is analyzing if food marketing companies are responsible for children being overweight. Some information that the IOM collected from data they’ve taken are that American children spend nearly $30 billion of their own money annually on such foods, and companies design products to tap this market (par 5). The IOM is trying to find a solution that food marketing companies can part take in to better advertise their food so that kids can be on healthier diets. If food advertising companies could find a better way to advertise their products without it being high in certain areas such as fat, calories, and sugar, they could help decrease the

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McDonald’s is a great example of a fast food restaurant that makes sure they are being advertised all over the world. In the United States, McDonald’s has been seen on tv, toys, books, clothing, and theme parks. McDonald’s focuses a lot on marketing to children and it leads them to obesity. It has been said that McDonald’s spent 15 billion dollars on just advertising kids. In If You Pitch It, They Will Eat, David Barboza states, “Big food makers like McDonald’s and Kraft Foods Inc. are finding every imaginable way to put their names in front of children”(4).

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With today’s technology, most kids have a T.V. in their bedroom or access to one where they will likely view at least 40,000 commercials every year. Children are exposed to commercials featuring foods that cause unhealthy habits and toys that cause materialistic views. In 2010, the McDonald’s fast food chain was sued by a mother in California, because she claims that McDonald’s adverting tactic of including a toy with their Happy Meals is deceptive and is causing children to adopt poor eating habits.

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Celebrities should NOT be used to advertise products to children and teenagers. By using celebrity endorsements in advertisements geared toward the youth, it is conveyed to children and teenagers that traits such as unhealthy eating, ………, and lying are acceptable. These celebrity-endorsed advertisements teach the young audience that it is justifiable to eat unhealthy foods/drinks. This age group is easily targeted by such ads due to the fact that because they are young, they do not think as logically. The celebrities in these advertisements are their role models.

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