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The Diets Of American Children Case Analysis

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The IOM has stated that “the diets of American children needs a lot of improvement” (Nestle par 2). The IOM is analyzing if food marketing companies are responsible for children being overweight. Some information that the IOM collected from data they’ve taken are that American children spend nearly $30 billion of their own money annually on such foods, and companies design products to tap this market (par 5). The IOM is trying to find a solution that food marketing companies can part take in to better advertise their food so that kids can be on healthier diets. If food advertising companies could find a better way to advertise their products without it being high in certain areas such as fat, calories, and sugar, they could help decrease the
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Media promotes all forms of obesity. In If You Pitch It, They Will Eat, a New York Times article written by David Barboza, Susan Linn, a psychologist who studies children’s marketing at Harvard’s Judge Baker Children’s Center states, “It used to just be Saturday-morning television. Now it’s Nickelodeon, movies, video games, the Internet, and even marketing in schools”(5). Essentially, Linn is saying that their has been an increase in food marketing because of how advance technology has gotten which has lead to the increase of weight in children and many americans. David Barboza, in If You Pitch It, They Will Eat, explains how marketers use television by stating, “Marketers know that children love animals and cartoon characters, and industry observers say they have used that knowledge not just to create new shows but to produce a new generation of animated pitchmen”(29).

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