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Airbnb Case Study Solution

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Legal Issue
Problem
There are a number of legal issues that Airbnb faces on both fronts, domestic and international markets, it is uncertain which laws is violated by Airbnb services. This is due to the location of hosts, depending on that the law would be different from country to country, such as Renting accommodations for less than 30 days is technically illegal in most countries. In regards to this Airbnb must be careful of its rapid expansion, in order to decrease the risks of lawsuits and the pressure from the hotel industry. Airbnb must deal with these issues before it risk losing those business affected. They may need to deal with these issues before continuing to expanding aggressively or implementing new services.
Solutions
Since …show more content…

These partnerships will bring increased usage, promoted traffic, and growth in revenues, that will benefit not only Airbnb but also the outside providers. When browsing for choices of accommodation providers, partnerships such as car rental services, review services, and airline agencies are all practical options for Airbnb.
Further more, the “peer to-peer online marketplace” industry also presents as potential advantage for other partnerships. With this people could then, instead of just selling their free room go on to provide other rental goods from the same host, such as, the opportunity of renting someone’s car or rent a spare digital camera. The usage of services these services can then be promoted through incorporating the two together and collectively pushing the potential of the collaborative consumption …show more content…

However, competitors have risen in the international markets such as 9flats.com (Europe) and Airizu.com (China) and have quickly gained traction.
Firstly in order to deal with this, new offices need to be created in major cities such as London, Paris, Shanghai, and others. This would create local Airbnb teams who can better understand the geography and culture of the country, leading to better marketing and customer service, as well dealings with legal issues by having a physical presence in that country. Without this Airbnb will not be able to provide adequate support, potential customers will move towards other accommodation services that provide a better-localized service with less legal

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