The atmosphere at AJ’s provides a relaxed environment that reflects relaxed feelings among their customers, making one feel as though they can take their time and that there is no rush to get out of the door as fast as possible, compared to other grocery store companies who don’t have the following ambiance (AJ’s Fine Foods, 2016). AJ’s not only has a calm and relaxing ambiance but they have an over the top staff that is suitably always available for questions. AJ’s staff represents the quality of the store’s product. The staff members are recognizably well-trained and promote over the top customer service by making eye contact, smiling, and assuring customers that they are appreciated. You are always greeted with a smile from all staff members,