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Aldi: Entering The Australian Grocery Market

383 Words2 Pages
Aldi entered the Australian grocery market with its priority to cost leadership strategy and still is doing excellently well with their strategy till the present date. Aldi not only utilized the cost leadership strategy to enter the market but used it so that they can gain a competitive advantage in this highly concentrated Australian grocery industry. I believe Aldi should give continuity to its cost leadership strategy by selling its products in a lower price than the competitors because it is the most important aspect for the consumers shopping in Aldi.
It is highly suggested that Aldi also begin to use the Porter's focus strategy to some extent as the Australian consumers are inclined heavily towards the locally produced fresh and organic
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