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Alka-Seltzer Advertisement Analysis

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The image appears to be black and white, not glossy, with clean contrasting colors. The focal point is directed to a woman grasping her head, tilted down posture, with a painful expression on her face, leading to a glass of bubbling water with the logo, Alka-Seltzer. The text, above, in the ad, “Headache relief starts in your stomach.” is broken up across the top of the woman’s head. It asked the question, “So why wait while pills dissolve there?” insinuating that there is an alternative solution to taking a pill. In bold letters next to the product is the text “take the quick-acting liquid pain reliever.” A brief description on how the product works is written in smaller font so that it does not take the viewer’s attention away from the main solicitation. However, if the viewer would like to know more about the product, it can read more as to why this product should be bought. The image closes with a clever motto “there’s nothing quite like Alka-Seltzer,” to be reminded of the brand, along with the packaging of the product and manufacture information. The image expresses a real life situation of a headache, followed by a solution, to buy the product. Since the image is not colorful it has a dramatic feel. The black and white colors can represent a dreary feeling for …show more content…

This is a prominent market because it is known that during women’s menstrual cycle a headache is a common symptom, therefore, women can be a more successful target audience. The emotion conveyed in the woman’s expression is of pain with her eyes and body towards the product, Alka-Seltzer. The overall image shows the woman with dark features as being distressful with a counter solution of the glass of Alka-Seltzer with a white sparkle, clean glass, and lightly colored. The expression is intentionally conveyed so that the viewer can relate to the situation. The emotional associations are understood that the product is the answer to relieving a

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