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Amazon Kroger's Business Strategy

241 Words1 Pages
If I was the CEO of Kroger my primary focus would be opening up more brick-and-mortar stores by balancing out the investment toward e-commerce. It is important to recognize that Walmart has a strong control of the brick and mortar stores in the U.S. The company has over 5,000 stores compared to Kroger who has about 2,778 stores. Amazon has a strong control of the e-commerce market. It is important for Kroger to recognize that some consumers would like to go into an actual store to purchase their food products. Especially chefs and parents because they want to ensure they are serving quality food. There is an important note that was mention in the article that Amazon purchased Whole Foods. This gives another advantage to Amazon because Whole
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