Publix And Kroger Case Study

Social Networking While numerous industries have abstained from social networking practices super markets have grown to be an avid advocate. Both Publix and Kroger have diverged vividly to using marking campaigns closely associated with all social media platforms. As social networking and the media outlets connected to it grow common in everyday households, marketing executives must tailor their campaigns accordingly. These adaptions have resulted in profitable turnovers for nearly every dabbling industry. In the case of super markets and speaking upon the two regional leaders in Publix and Kroger, social networking has presented as many challenges as opportunities.

Although “apping” is clearly the most popular avenue extrapolated between

Coupon forgery has gone on to cost these corporations unfathomable losses. Coupons being created and still in circulation to this day have existed only as a ploy to take advantage of today’s monopolistic super markets. While most would believe this to be cancerous, analyst believe this could have positive correlations creating new opportunities for existing customers. The saying all press is not good press simply does not apply hear. To further extinguish these scamming ploys both Kroger and Publix promote in-store coupons themselves and in the event a forged coupon surfaces, the location in jeopardy will likely have a coupon worthy of replacement. While this coupon dilemma may be moderately contained as social networking expands; new opportunities to dupe and compromise the system will occur in parallel

Publix stress the use of their social media accounts while Kroger neglects updates. Although still avid users, the negligence of Kroger gives Publix a comparative advantage in regards to customer relations. This gives Publix a stronger social media relation and adherence to its existing customers. However what Kroger may lack in social media ties they make up for in actual customer contact. Unlike Publix, there is little to no automation; nearly everything is handled through interfaced personnel. Many criticize Publix when in actuality they would rather implement a productive system than waste inputs unnecessarily. While they may have their differences in focus, both corporations have steadily rode the wave of social media when presented with