Trader Joe’s owns 344 food stores in throughout the United States, and is strong example of how to gain the competitive advantage in a large market by embracing their unique approach. In 1967 Trader Joe’s opened their very first store in Southern California. [4] They had started as a convenience store chain called Pronto Markets back in 1958. In 1967 the original founder changed the company’s name to “Trader Joe’s” and opened its doors for the very first time in Pasadena, California. The company holds the upmost pride in the way they service their customers, as well as how they’ve always worked on bringing unusual goods to their wide variety of different customers. [10] As stated by the chief marketing officer Janet Eden-Harris: “With most consumers satisfied with their grocery-shopping …show more content…
Knowing they stood out from their competitors, and that they brought a newer outlook on the “typical” grocery store did not stop them from introducing consumers to their eccentric and unique styles of customer service and products. [5] Excellence in Service Trader Joes has always been the grocery store to stand out from the rest by regularly out performing their competitions in a variety of categories that have brought them to be recognized for their excellence in service. Trader Joe’s ranked on top in the categories of