Culver's Mission Statement

As is stated in the interview paper I used to work at a restaurant called Culver’s. Culver’s mission statement is:

Every guest who walks through the door in every neighborhood, from Wisconsin to Texas, gets the same friendly treatment we offered on our very first day in 1984. We bring the often forgotten, hometown values of quality and customer service to neighborhoods throughout the country. Quality food and fresh ingredients are the hallmarks of any Culver’s experience, but we understand that a great meal is so much more than just good food. We’ll also greet you with a smile and treat you like a friend. (Culver's)

Culver’s main competitive strategy is differentiation. Culver’s differentiates itself from other casual/fast dining restaurants

Since all of the food at Culver’s is made to order a typical ticket time is eight minutes. It would be impossible for a customer to order at the drive through and have their food be waiting for them at the window. Quality takes time.

The biggest opportunity for Culver’s is to take advantage of the Chipotle Effect to grow their customer base. If Culver’s can attract the new health conscious consumer then they will grow exponentially. Although Culver’s is first and foremost a meat and potatoes restaurant, they offer a wider range of fresh salads and other healthy food. Another opportunity for Culver’s is expansion. Culver’s is only found in 22 states, mostly in the Midwest, so there is plenty of room for Culver’s to expand (Culver's).

The biggest threat to Culver’s would be changing consumer habits. Right now, consumers are willing to pay a little extra for higher quality food. However, that could easily change with another economic downturn. Culver’s also faces a ton of competition in the casual dining industry. Chipotle has a lock on Mexican food, but Culver’s is locked in a fierce battle against Five Guys and Shake Shack for the burger business. Shake Shack is smaller than Culver’s and Five Guys has a smaller menu than Culver’s. This means they are nimbler than Culver’s and are better able to introduce new products than